Hide video file name in a link used to display the same in videobox

Link used by me
<a href="<?php echo $rows['image1'] ; ?> " rel="vidbox" title="<?php echo $rows['name']."<br>".nl2br($rows['detail']) ; ?>" id="my-jquery-href"><?php echo $rows['name'] ; ?> <span class="text11RED">>> Normal link that opens up video</span></a>

Need your help

Using JQUERY can i hide the video file name(on mouse over ) and display in videobox....
or any other method... pls advise