July Ad Network Earnings - Any off to a slow start?
My overall CPM and fill rate have fallen since around the start of the month. Even the publisher optimizing services like Rubicon, AdMeld and Pubmatic are all down. AdMeld is down around a 50% fill compared to 90% fill. Rubicon and Pubmatics fill are around 60%, the NET CPM is down around 50%.
The networks themselves seem to be holding up in terms of CPM, but in terms of fill, there are a lot of defaults.
Not sure what you mean by "fill", but the Adsense earnings on my site are slightly up for the first couple of weeks of July, no drop off there at all.
Any posts I write in Arial are on my mobile phone, so please excuse typos etc. Any posts I write in Verdana are on a PC, so feel free to berate me mercilessly for any mistakes
Bookmarks