This is my first site and I'm and learning a nice bit of SEO atm which I do find interesting,
It is a site that rents bicycles, for discussions sake let's say its in Paris, but I do not know
if I should use 'Paris bike rental' or 'Paris bike hire' as the keywords for my site
since both hire and rental are used by people to search.
Does it matter that in google the phrase 'Bike hire' has 4 times the results as 'Bike Rental' for my town that is?
I am a total novice so excuse me if im coming at this at the wrong angle.