IMG link to certain part of a page

[Stormy Para]

Hi,

I am facing issues of having an image linking to certain part of a page.

The codes on the image

<a href="{{store url="buying-guide#1"}}"><img src="{{media url="/Home_Ads.jpg"}}" alt="" /></a>

The codes on the page to be directed to

<a name="1">Loyalty Reward Points</a>

I have no problems linking to the same page itself.\

For reference to the actual website -- https://www.clothingrepublic.com/index.php/

Regards,
Chris.