SitePoint Sponsor

User Tag List

Results 1 to 25 of 25
  1. #1
    SitePoint Enthusiast
    Join Date
    Nov 2010
    Location
    UK
    Posts
    26
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    How do you grow a Facebook page from scratch?

    I actually find it quite difficult to grow a Facebook page.

    All of the guides/suggestions imply that you already have a following somewhere that you can draw up on.

    What if you are trying to grow a facebook page from scratch?

    You can advertise (pretty expensive 0.42 for general UK population, even more if you narrow it down), you can invite all your friends, well you might get 10 friends to join. Then what? You can post all the content in the world but how is anyone to find out about it?

  2. #2
    Word Painter silver trophy Shyflower's Avatar
    Join Date
    Oct 2003
    Location
    Winona, MN USA
    Posts
    10,053
    Mentioned
    142 Post(s)
    Tagged
    2 Thread(s)
    After you set up your page, encourage your friends to like your content and link to it so that their followers ("friends") can see it too. If your content is good, you'll find that new people will "friend" you. However, more important is that you find content you like and add your comments and likes to it. If people like what they see from you, they'll look you up and try to hook up with your page.

    When someone does comment on one of your posts, make sure you check the like button. That's the way to pay a compliment to your followers and show them you are active and interested in their opinions.

    In short, if you want to make a friend, be a friend.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  3. #3
    SitePoint Enthusiast
    Join Date
    Nov 2010
    Location
    UK
    Posts
    26
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Ah i see this has been spun off into it's own thread.

    My page is B2C, most companies can talk about their products and their industry. I can't do that, as I'm in research, and aside from a few funny findings, there isn't much to talk about. I run a research panel where people take surveys for money. I use Facebook to recruit, but also to try and add value to them outside of survey research.

    I've checked the Facebook pages of my main competitors and they have thousands of likes 2-30k but aren't really posting regular content at all. I'm posting at least 3+ times a week, some of my competitors haven't posted in months.

    Polls help, but really progress is exceptionally slow. So far i have just over 100 followers on Facebook, some posts have been shared "e.g an infrogram stating 17% of people would turn down sex to sleep" etc.. But there hasn't been comments, and i'm a little apprehensive to start posting random things that nothing to do with my page, so that's information they can find elsewhere.

    Curious.

  4. #4
    Word Painter silver trophy Shyflower's Avatar
    Join Date
    Oct 2003
    Location
    Winona, MN USA
    Posts
    10,053
    Mentioned
    142 Post(s)
    Tagged
    2 Thread(s)
    I don't think I would post random things either. If you do, you'll lose your target audience. One thing that might help you is to take better advantage of your forum profile. Did you know that you can add a link to your Facebook page by adding a signature through your profile? This option is open to all who have been members for over 90 days and it's a very cheap (free) way to advertise.

    If you had a signature link, I would have looked at your page just to help you find more answers to your question.

    If you belong to other forums, you might check their guidelines to see if that option is available to you in them as well. If you want to get the word out, you have to be assertive.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  5. #5
    SitePoint Enthusiast
    Join Date
    Nov 2010
    Location
    UK
    Posts
    26
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Thanks. I have since updated my profile including the facebook page. It's hard on my laptop under Chromium as the clicking the pencil icon doesn't seem to work.

    Most of my posts are - random/amusing research facts, questions, discount vouchers, service announcements.

    I started on 10th April. Everything before that was just so there was some stuff on the page before I invited people along. According to insights the creme egg post has 6 responses and 5 people talking about it. Which is the most i've achieved so far, but for that I personally invited/asked some friends.

  6. #6
    SitePoint Enthusiast
    Join Date
    Apr 2012
    Location
    Battle Ground, Washington, United States
    Posts
    37
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Why are you starting a Facebook page without some sort of base?

    I'm just wondering because Facebook isn't really the best place to deliver content. It's generally better to use Facebook to tell people there is content available to be consumed in other places. Without somewhere for your content to live (A blog or portfolio website) it's going to be hard to get and engage fans.

    I know this because I've tried it both ways. It works far better when you have a primary source of content and you use Facebook as a supplement to that content. At the end of the day Facebook is simply another way to keep people interested in your content (Similar to Email marketing or other permission based marketing services) and without great content being produced somewhere else your facebook page will struggle.

  7. #7
    SitePoint Enthusiast
    Join Date
    Nov 2010
    Location
    UK
    Posts
    26
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Well that's it. My 'business' doesn't need really produce content. It's a market research company. This could be why my competitors don't regularly update their pages.

    I guess members of my research panel just want to take their surveys and get paid their 1 - but I have a facebook presence as I feel it is useful as a tool for for my panellists to discuss, complain about, query things. I (will) also run prize draws and giveaways, and Facebook is a good way to announce them.

  8. #8
    SitePoint Enthusiast
    Join Date
    Apr 2012
    Location
    Battle Ground, Washington, United States
    Posts
    37
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by c-m View Post
    Well that's it. My 'business' doesn't need really produce content. It's a market research company. This could be why my competitors don't regularly update their pages.

    I guess members of my research panel just want to take their surveys and get paid their 1 - but I have a facebook presence as I feel it is useful as a tool for for my panellists to discuss, complain about, query things. I (will) also run prize draws and giveaways, and Facebook is a good way to announce them.
    There's always something to create content for. Why do you do these surveys? How will these surveys help people? How have they helped in the past? These are questions you can answer and create content to explain. There is a lot of content to be produced for market research.

    In my honest opinion you might want to sit down and think about a content strategy before you get too heavily involved in Facebook marketing. Facebook is a great tool, but without a clear vision of where you are headed it's not going to do you much good.

  9. #9
    Community Advisor ULTiMATE's Avatar
    Join Date
    Aug 2003
    Location
    Bristol, United Kingdom
    Posts
    2,160
    Mentioned
    46 Post(s)
    Tagged
    0 Thread(s)
    To be frank, Facebook Pages are there to compliment your website. Any Facebook Page I have created has been for an established business, and only in those circumstances do they ever seem to work.

    If you're trying to grow a serious Facebook page without an established site you'll always struggle.

  10. #10
    SitePoint Member
    Join Date
    May 2012
    Posts
    2
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    There is no full proof way. If the page is unique people will automatically come. That's what I have learnt from trying to make my page grow.

  11. #11
    SitePoint Mentor silver trophybronze trophy

    Join Date
    Feb 2008
    Location
    Preston, Lancashire
    Posts
    1,377
    Mentioned
    72 Post(s)
    Tagged
    1 Thread(s)
    Completely agreed with @ULTiMATE ;

    I strongly believe that people have a state of mind when they do things. For example, when I go to a B2B event, I am in the business state of mind. When I am on Facebook I just want to play games and post something cool on my page. I don't take to advertising. Having said this even if you grow your FB page you'd struggle making money from it, unless it fits into the genre of your social thinking at the time, if that at all makes sense.

    From experience I found community pages to grow on their own, I tend to get 2/3 likes per month without posting or advertising. Occasionally I post, but considering there is so much to learn on web technologies I really have overlooked keeping my Facebook page current.

    There are so many business here who feel a Facebook page 'is' a website, particularly in my educated neck of the woods. Having said this people ARE replacing their company websites with a facebook.com/companyname. Not that I entirely agree with this, but it's happening.

    Apart from that, I can't see an immediate benefit of having a Facebook page on it's own. Ideally it needs to be there to compliment an existing website, and as of such your business should go in this direction: Websites => Facebook Page => Like Page, rather than Advert => Like => Website. From exprience I've never returned twice to a website found on Facebook. If I did not Google in the start then I won't be interested in what's on offer. Unless of course I liked the page from their website. That's a complimentary different story.
    follow me on ayyelo, Easy WordPress; specializing in setting up themes!

  12. #12
    Galactic Overlord gold trophysilver trophybronze trophy
    HAWK's Avatar
    Join Date
    Aug 2003
    Location
    New Zealand
    Posts
    12,502
    Mentioned
    944 Post(s)
    Tagged
    14 Thread(s)
    I have started 5 FB pages from scratch with varying results. Design Festival is the most successful of them. I used other social media streams to advertise (mainly Twitter), as well as advertising on my other existing FB pages. The most successful way of building your follower base is by running a sweepstakes, but be super careful that you don't violate the FB TOS or they have the right to pull your page without warning (and they frequently do).

  13. #13
    SitePoint Enthusiast
    Join Date
    Nov 2006
    Posts
    39
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    The chance to win something is a good way to build your facebook presence. ANother way is to open a limited ad campaign targetted at the relevant groups, it builds your likes - which in turn lets your page display to thier friends.

    A facebook page is good to have, but from a conversion rate its not all that comapred to other methods
    Cirrus - The leading Digital Legacy Service Provider

  14. #14
    SitePoint Enthusiast mobilegames's Avatar
    Join Date
    Mar 2012
    Location
    Wanderer
    Posts
    44
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Tady2 View Post
    There is no full proof way. If the page is unique people will automatically come. That's what I have learnt from trying to make my page grow.
    Even if you have unique page,you need to promote it by being active.People dont find anything automatically

  15. #15
    Keep Moving Forward gold trophysilver trophybronze trophy
    Shaun(OfTheDead)'s Avatar
    Join Date
    Nov 2005
    Location
    Trinidad
    Posts
    3,746
    Mentioned
    45 Post(s)
    Tagged
    0 Thread(s)
    I'm yet to have a Facebook Page cross two hundred fans, so take this advice with a grain of salt, but I've found that what always pumps up activitiy on my Pages is uploading photos of people and tagging them. That always makes a quick rush of that person's friends visit the Page to look at or comment on their friend's image.

    I tend to get the Page started by inviting my Facebook friends, then try to keep things going with the tagging.

    Again, I've never gotten passed two hundred fans, so there has to be a part of the puzzle I'm missing too, but just getting my ideas out there in case it helps.
    Trying to fill the unforgiving minute
    with sixty seconds' worth of distance run.

    Update on Sitepoint's Migration to Discourse

  16. #16
    Foozle Reducer ServerStorm's Avatar
    Join Date
    Feb 2005
    Location
    Burlington, Canada
    Posts
    2,699
    Mentioned
    89 Post(s)
    Tagged
    6 Thread(s)
    I was thinking along the lines of Hawk (with the twitter thing) people are plugged into twitter more frequently than facebook, but you can put more valued content on a webpage or facebook page. For one 'Green' It company I helped launch, we did it from scratch. We setup a web-site that had a rich set of content focused on Green Technology in computing. Then we create complimentary facebook and youtube channels. We ran hooks to our main site in the facebook/youtube to drive the traffic to the site. We then layer a twitter account and pushed all channels website/fb/yt. We started with only 5 twitter followers within two years we had more than 40,000. Our facebook page started meager (like yours) but driving traffic through the channels netted approximately 20,000 facebook followers, and pretty good traffic to our site. I'm not sure how this is doing now as I sold my stake, 4 or 5 years ago and haven't check-in since, but this approach worked for us, from scratch.

    Steve
    ictus==""

  17. #17
    SitePoint Member DanaL's Avatar
    Join Date
    Jun 2012
    Posts
    2
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    If you're planing on opening a company or fan page you should also add relevant and interesting content otherwise, people won't have reasons to like and talk about your page.. Also, if you have an online store, try doing giveaways on your facebook page, keep them intreged and give them reasons to like your page (maybe offer 10% discount for facebook friends etc').
    Last edited by TheRaptor; Jun 5, 2012 at 05:15. Reason: removed faux sig

  18. #18
    SitePoint Enthusiast
    Join Date
    May 2012
    Location
    Philippines
    Posts
    34
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Thumbs up

    Quote Originally Posted by c-m View Post
    I actually find it quite difficult to grow a Facebook page.

    All of the guides/suggestions imply that you already have a following somewhere that you can draw up on.

    What if you are trying to grow a facebook page from scratch?

    You can advertise (pretty expensive 0.42 for general UK population, even more if you narrow it down), you can invite all your friends, well you might get 10 friends to join. Then what? You can post all the content in the world but how is anyone to find out about it?
    Based from experience, active participation in Facebook increases the number of your followers. By active participation, it means updating your status regularly, commenting on others' pages, uploading quality photos, liking pages with similar niches and sharing links with them.

  19. #19
    SitePoint Member
    Join Date
    Jan 2012
    Posts
    7
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    The best practices to grow you fan base on facebook fan page is either by running a contest or by designing a fan gate using fbml language.
    Contest means you run a campaign and encourage users to upload images and make their friends like. In return give them some reward.
    and a Fan gate is like. To Enter this page share it on your wall or make two friends like this page.
    These practices help alot!

  20. #20
    Wired Life GeraldNitram's Avatar
    Join Date
    Jan 2012
    Posts
    274
    Mentioned
    16 Post(s)
    Tagged
    0 Thread(s)
    It's actually good that you've considered asking your friends to add your page first before anything else. It's actually one of the important steps that you have to take when you're looking to increase your page's fans. If you have a website, you can add some sort of a widget that would lead to your page, or an easy way of letting people like your page. I know this one's going to be a bit difficult, but you can try looking for your target market in Facebook. If they're in some sort of a group, you can join that group and suggest your page.
    Are you willing to become an SEO reseller?
    Work with a 100% white label SEO company today!

  21. #21
    SitePoint Member
    Join Date
    May 2012
    Posts
    11
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It is dependent upon a number of things, which include: 1. Type of Product or service you are trying to promote. 2. What are you offering to your customers 3. How effective your PR is in the market. The success of your facebook page is entirely dependent upon all such things, therefore you need to work on your page accordingly. If your product is limited to a specific market than you might not be able to become that bigger success.

  22. #22
    SitePoint Addict
    Join Date
    Apr 2012
    Location
    Delhi
    Posts
    199
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    One of the best ways to have a good start on facebook page is creating a page with loads of attractive images. Keep the posts clean and avoid putting unwanted content which people may get bored of. Its always best to combine an image with little text to get a brief idea about the topic and add a line or two asking the visitor's opinions. Share your pages with as many people/friends as possible.

  23. #23
    SitePoint Member
    Join Date
    Jul 2012
    Location
    Miramar, Fl
    Posts
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Being persistant can grow your FB Fan Page of Targeted Leads I have 1655 liked

    I'm new here My name is Jaime, But I have been marketing for a while now, and being persistant and driving people from your yutube videos and your Blog are great ways to build a fan page fast.

    Jaime (El Tigre) Fl

  24. #24
    SitePoint Member
    Join Date
    Jul 2012
    Posts
    6
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It is easy, Make a viral content, advertise on Fb, look out for traffic from countries which are cheap. Bid the lowest, Get fans and then try to promote the same ad in your region.

  25. #25
    SitePoint Enthusiast
    Join Date
    Nov 2010
    Location
    UK
    Posts
    26
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    My page is for UK only.

    PPC cost on average 0.35 per like, compared to email marketing at 0.20

    The problem being that the email guys would sign up to my proposition, but then wouldn't follow on facebook.


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •