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  1. #1
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    Are keywords necessary for managed placements in Adwords?

    Hi.
    I created a campaign in Adwords for the Display Network. For the ad group, I'm using image ads only (all sizes) AND specific URL's for managed placements.

    Do I still need to add keywords for this ad group, or are the managed placements URL's sufficient?

    If I do add keywords, will Google show my ads on sites other than the ones listed in the managed placements?

    Thank you,
    Ron

  2. #2
    SitePoint Member
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    Its always useful to add keywords since you never know Google's algorithms. Even the Staff as Adwords might be unaware about some of the tactics Google uses. So I would suggest you to be on a safer part and add keywords.

  3. #3
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    Thank you, Fahad.
    Do you know if I add keywords will Google show the ads on sites other than the ones I specified in managed placements?

  4. #4
    SitePoint Member
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    I'm sure it won't but would still suggest you to add keywords since it does not take more than 10 minutes.


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