SitePoint Sponsor

User Tag List

Results 1 to 14 of 14
  1. #1
    SitePoint Enthusiast
    Join Date
    Aug 2000
    Posts
    46
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I need some recommendations. I run an online regional guide to our community, Scarsdale, NY - ScarsdaleNet.com, currently undergoing a complete redesign and soon to be replaced with a new site under a new name.

    When I developed the site two years ago, I used WebAdverts, a set of perl scripts from awsd.com, for banner management. It was OK and I figured out how to do zoning, etc. with it.

    Last year, when I did a site redesign, I purchased CentralAd 4.0 from CentralAd, for a hefty $495. It was written in C and was supposed to be faster. Plus its zoning and reporting were much more robust.

    However, over the past year, I've had real difficulty with it - many too many banners going to default and inconceivable click-thru ratios. Some ads were getting 10%, 20%, even 400% click-thrus. Yes - it was sometimes reporting things like 20 clicks on 5 impressions for an ad on an out-of-the-way page! It was really buggy.

    In April I joined the Advertising.com ad network, serving the ads through the CentralAd code embedded in all my pages. Well, it didn't take more than two months for them to start complaining and another month before they threw me off the network. Then I joined ValueClick and it took a month for them to get rid of me, too. They both said my statistics were indicative of fraud.

    So now it's painfully obvious CentralAd is a dog that has to be gotten rid of. But I don't know what to replace it with. I don't want to spend another $500 on ad software either.

    I need recommendations for a good ad banner management system - written in perl or C. It can use mySQL for the backend, too, because I have it available but that's not necessary.

    I also need to be able to serve up banner ads across websites as I am establishing a series of websites under the banner The Westchester Network and want to deliver ads using zones across each of the sites from a central location. My current site pushes 10,000 visitors and 30,000 pageviews, but my new series of sites I am hoping to do much better.

    I've checked out AdCycle at AdCycle.com, but while it's gotten good reviews and is cheap, the documentation sucks and I feel the product overall is rather unprofessional.

    I don't really want to go back to WebAdverts, but I will if I have to.

    Anyone got any recommendations? I need help.

    Thanks in advance,

    Sean P. Cover
    Scarsdale Technologies, Inc.
    http://www.scarsdaletech.com

  2. #2
    SitePoint Enthusiast
    Join Date
    Aug 2000
    Posts
    55
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Go to http://cgi.resource-index.com/ . you'll find tons of stuff there.

  3. #3
    SitePoint Enthusiast
    Join Date
    Aug 2000
    Posts
    46
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Thanks, Rohit. But I know CGI Resources Index and Hotscripts.com very well and visit them. And I've been up and down the Ad Management Systems lists a dozen time or more.

    I still haven't seen a decent solution to my problem yet.

    Thanks!

    Sean
    Scarsdale Technologies, Inc.
    http://www.scarsdaletech.com

  4. #4
    ********* Scotland Saltire's Avatar
    Join Date
    Jan 2000
    Location
    Scotland
    Posts
    660
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    What about using adrunner from mycomputer.com which SitePoint uses?

  5. #5
    SitePoint Enthusiast Edwin's Avatar
    Join Date
    Jul 2000
    Location
    Tokyo, Japan
    Posts
    53
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I use AdJuggler Classic (see adjuggler.com) which costs $495 and easily serves over 2,000,000 banners a month across emailaddresses.com and my other sites.

    I'd recommend it over CentralAdPro any day!

    Edwin

  6. #6
    Lord of the Underworld
    Join Date
    May 2000
    Posts
    275
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Ad rotators?

    Adjuggler
    adrunner (adrunner.mycomputer.com)
    DART (doubleclick.com)
    AdForce (Adforce.com)


    I'll probably think of some more a bit later on and edit my post with them...

    Adam

  7. #7
    SitePoint Enthusiast
    Join Date
    Aug 2000
    Posts
    46
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Edwin - I visited the AdJuggler site and reviewed the demo and found it a very confusing interface. I can't figure out its method for targetting ads (is that what they're call "pooling"?) CentralAd was less pretty, but more user-friendly. Too bad it was so buggy. I know AdJuggler has good reviews, but I'm leary of the price tag.

    As for Adrunner, I visited the site and asked for more info. I got some info that included the pricing. You pay on a CPM-served basis. For sites pushing up to 100,000 impressions, you pay $0.79 per CPM or $79. Prices are lower in higher quantities. Contracts are for siz-month periods.

    So if you only push 100,000 ads in a six-month period. That's great. You get a nice system for only $158 a year.

    I guess I'm leary of that arrangement in the sense that, as an online regional guide (and just like any other site), it's tough getting arvertisers (I could use a marketing salesman) and the ad networks pay squat.

    And if I push a minimum of 25,000 pageviews a month and put a 468x60 ad banner and a 120x60 ad button on each page, that's 50,000 ads served a month. In six-month's time I'd push 300,000 ads and must pay the 500,000-ad package prices of $245.

    It's ridiculous that I have grabbed a large share of the online market in my geographic area and can't get good paying advertisers. But that's the facts. Right now I'm filling ad space with network and affiliate ads.

    You guys are miles ahead of me, but I really appreciate your help.

    Thanks for your advice. Keep it coming. I need it.

    Sean

    Scarsdale Technologies, Inc.
    http://www.scarsdaletech.com

  8. #8
    SitePoint Enthusiast
    Join Date
    Aug 2000
    Posts
    48
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Hi!


    I'm launching my site soon, and I will probably use Engage AdBureau (http://www.engage.com/eet/) or Adometer.

    Vidar
    Vidar Langberget
    Editor
    www.templeoftech.com

  9. #9
    Sports Publisher mjames's Avatar
    Join Date
    Jan 2000
    Location
    Charlotte, NC
    Posts
    5,891
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    More ad rotators with stats tracking for free:

    http://www.orbitcycle.com
    http://www.adrotator.com

  10. #10
    SitePoint Wizard
    Join Date
    Jul 1999
    Location
    Chicago
    Posts
    2,629
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I'm having an excellent experience with the completely free PHP/MySQL ad serving app, phpAds. It's at http://phpwizard.net/projects/phpAds/ .

    Or course just about everything made by phpwizard.net is awesome. Their phpPoll app is awesome too. I perfectly integrated it into my site in less than a day and it looks seamless. Of course phpMyAdmin is extremely popular, but that's a given.

    p.s. no I don't work for phpWizard.net It just sounds that way

  11. #11
    SitePoint Enthusiast
    Join Date
    Aug 2000
    Posts
    46
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    To keep you informed:

    I called Engage Media about their Ad Bureau product. There is a setup fee of $5000 or so, then monthly minimum costs of $800. Out of my league. If you want to buy their Ad Manager software, you're talking about $15,000 or so. I am not in that league.

    I have a call outstanding with DoubleClick about DART, but I'm afraid that will be in the same ballpark. I just emailed AdForce for pricing info.

    I got excited when d3v mentioned phpAds. Even though it is a PHP product, you can still serve ads remotely. And it's free. However, it does not do any zoning/grouping/targetting. PhpAds is just a straight vanilla rotator.

    I need zoning so I can to track/monitor performance at my different sites.

    Sean

    [Edited by spcover on 09-01-2000 at 09:47 AM]
    Scarsdale Technologies, Inc.
    http://www.scarsdaletech.com

  12. #12
    SitePoint Zealot Podge's Avatar
    Join Date
    Aug 2000
    Location
    Dublin, Ireland
    Posts
    156
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Admentor - can't remember the address but search for it at http://www.aspin.com

    It's free, you can set up accounts for clients, handles zones, farms, banners of all sizes, you can serve ads remotely and some other features I cannot remember.
    It works off an Access database but you could upsize it easily to SQL Server.

    You need NT though. An idea would be to host it at http://www.freesqlhost.com and serve ads from there.





    [Edited by Podge on 09-01-2000 at 08:03 PM]
    Padraic Lavin

    Advertising Free Message Boards $5/mo
    Instant Setup. ForumCo.com

  13. #13
    SitePoint Enthusiast
    Join Date
    Aug 2000
    Posts
    46
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Just to let you know - I decided upon and purchased Advert Pro, a Perl/mySQL system available for $450 at
    http://www.advertpro.com

    Even though it's been only a couple of days, I am very impressed with this script. You can have unlimited customer "accounts", ad "regions", and standard ad banners/buttons plus rich media items.

    You pick the region/ads you want and click on Generate Code and the system puts out javascript code you insert into your pages/templates. This javascript calls your ads plus provides the system with excellent tracking stats - like referrer, browser type, OS, and much more.

    It's got excellent zoning/targetting capabilities because of this. For instance, if I'm selling ISP services, I can say that I only want my ISP banners saying "Tired of Busy Signals?" to be displayed to AOL users. That's pretty sophisticated at this price range, I think.

    And it's very fast. Yes, it is more than I wanted to spend, but it seems to be exactly what I need for the time being.

    Right now I'm installing it across 13 sites, each with a 120x60 ad button and a 468x60 ad banner in the page header - that's 26 "regions". (See any ScarsdaleToday.com and any of the other sites listed in the page header.)

    Thanks to everyone for your advice.

    Sean P. Cover


    Scarsdale Technologies, Inc.
    http://www.scarsdaletech.com

  14. #14
    Hi there! Owen's Avatar
    Join Date
    Jan 2000
    Location
    CA
    Posts
    1,165
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    http://www.adcycle.com - it's the best - and free!

    Owen


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •