What will happen to me if I donít do anything?
The governmentís view is that there should be a phased approach to the implementation of these changes. In light of this if the ICO were to receive a complaint about a website, we would expect an organisationís response to set out how they have considered the points above and that they have a realistic plan to achieve compliance. We would handle this sort of response very differently to one from an organisation which decides to avoid making any change to current practice. The key point is that you cannot ignore these rules.