seriously... I already have a basic idea. It will not be a wave format, but more like midi. Imagine a byte like this...
--------
12345678
--------

I plan to use 1-6 as the note. 1+2+4+8+16+32=63 notes, 5 octaves with 3 'special' notes e.g. phone manufacturer's tune or ring tone etc. It would be like the 'compose' function on a Nokia 3210 except in a binary format. Bits 7+8 are length of note. Thats upto 3 units which I think could be 1/3 seconds. Unlike WBMPs, there is only a 3 byte header. First is type (0). Second is length in 1/3 second units. I.e. the maximum length could be 85 1/3 seconds...
Third is the tempo.

a) How I could get phone makers to implement this?
b) Has anyone here designed the format of any binary files before... I need help... actually, i just need a way to play a tune on my site...

thanks.. sorry if it's in the wrong forum, I could n't find a more appropiate one.