For that game, there was what's known as a fansite - what Sitepoint is to the web, this forum was to that game. A forum and also a help guide for anything in-game. One thing that I really liked was having 'community events' where we would all get togetheringame
and hang out and play. Now, can you imagine Sitepoint members getting together and building a website? No, not really (although I think that that would be really
hint, hint...), but when you do things as an entire community
then that really helps people to grow together and enhance the community
and not individual relationships.