Facebook has changed again!

[GeraldNitram]

I see a lot of people trying to look for ways to dodge the Timeline update. I know that the timeline looks a bit cluttered at first glance, but there's also this part of me that looks at it as some sort of a creativity contest. HAWK, the pages look good, by the way. I'm liking the cover photos. Anyway, back to that point about the creativity contest. If you're going to look at other brands that have already changed their page to the new Facebook Timeline, they've already taken advantage of the cover photo, and I do think that this is also a good chance for people to use this as a place where they can put up a really good call-to-action.

[ShaneWagon]

Facebook is making another redesign yet again that is in the process of being rolled out to current members. Hopefully the design is not completely overwhelming. Instead, it focuses on improved site navigation. With the all of new changes that Facebook has gone through in the past year or so, many members are skeptical about the new redesign.

[calflowers]

The new timeline feature of facebook is a bit confusing. I have not tried it in my profile but I have seen my friends using timeline. I got very confused.

[image2]

Some says that Timeline will be forever? Is that true? I actually don't want the Timeline.

If the timeline will be forever then i think it can make some Problem to many Famous Page. Actually Not only in Page but also personal facebook ID.
However though the Tome line is Nice and Awesome to see in personal ID but not good for Page.
Wish it will be Change Soon.

[Ted S]

If the timeline will be forever then i think it can make some Problem to many Famous Page. Actually Not only in Page but also personal facebook ID.
However though the Tome line is Nice and Awesome to see in personal ID but not good for Page.
Wish it will be Change Soon.

I'd absolutely disagree that this is a bad change for companies....

What timeline does is forces businesses to be more interactive while removing the allure of making social into a big marketing billboard. That's a good thing for most companies although there's a learning curve in switching.

For example, take a look at the new Old Spice page which is arguably the best example of their brand story right now and best of all, it's completely validated by people. A company is just as much a story as a person.

While Old Spice has a big team working on this, the great thing is that anyone can do the same. Every brand has an identity and really the smaller you are, the more that can be played up which is to your benefit in a world that's based on finding those who are experts over those who just stock another sku or sell another app.

[limitlessonline0]

Some says that Timeline will be forever? Is that true? I actually don't want the Timeline.

I also don't want that timeline.. Many big companies used fb today. Social media marketing has really gotten bigger.! >.<

[Ted S]

I also don't want that timeline.. Many big companies used fb today. Social media marketing has really gotten bigger.! >.<

As they say, the proof is in... well the numbers. We're very very early on in the process but consider these stats from some of the initial big brand conversions [not all are positive of course]:

http://mashable.com/2012/03/27/faceb...ds-engagement/

"A researcher reports that brands are getting an average 46% more engagement with Timeline" ... "Schoenfeld’s theory is that the larger images on Timeline are leading to more engagement with visual material"

What this means: what you lose in that default static message you more than gain back with the ability to highlight, pin and draw attention to visual stories and that's the trick of it visuals whether it's photos or videos drive harder. Before you judge your results or the change think about the experience not just in terms of the result you want but how a user is going to actually want to behave to get there.

[Shyflower]

@Ted S ; I looked at the Old Spice page you mentioned. You couldn't have given a better example of what Social Media should be for business!
That is quite a page! Very "macho" with a great sense of humor. Obviously they know how to interact with their market to create a following. Just about everyone of their posts is riddled with comments. Almost like a rockstar page instead of a man's deodorant!

[hayle]

Change is a good thing! they're progressing, unlike myspace.

[Stomme poes]

Almost like a rockstar page instead of a man's deodorant!

All it needed was a gorilla high-fiving a shark with explosions in the background.

I'm on a horse.

[Macwell12]

Good day! I agree with you for those who have business one way to promote their product or services is through social media like Facebook, yahoo, twitter and etc. For those who have business I think timeline is very big impact to them because they use timeline to post their product or services. But for the personal use like me honestly timeline is no used for me in fact I find it hassle I'm prefer the old Facebook.

[limitlessonline0]

As they say, the proof is in... well the numbers. We're very very early on in the process but consider these stats from some of the initial big brand conversions [not all are positive of course]:

http://mashable.com/2012/03/27/faceb...ds-engagement/

"A researcher reports that brands are getting an average 46% more engagement with Timeline" ... "Schoenfeld’s theory is that the larger images on Timeline are leading to more engagement with visual material"

What this means: what you lose in that default static message you more than gain back with the ability to highlight, pin and draw attention to visual stories and that's the trick of it visuals whether it's photos or videos drive harder. Before you judge your results or the change think about the experience not just in terms of the result you want but how a user is going to actually want to behave to get there.

You're right! .. many companies used fb today to enhance the exposure of their brands and also most people around the world uses social media as a tool for both enterprise and communication.. Timeline does give a hand to those companies.. I don't exactly know how does it work but I guess they're happy about it considering the profit lift... >.< thanks for your share ted.

[webmaster619]

Facebook make changes when ever they think they are loosing engagement of users. now after timeline everyone wants to be on Facebook and run business page as a Brand page

[arungupta2012]

I thought Timeline is really helpful on the way of business promotion and on other side is loved by users also. I also love to use Timeline on Facebook.

[Stomme poes]

now after timeline everyone wants to be on Facebook and run business page as a Brand page

Are you saying that the change to Timeline is making Facebook *more* popular/attractive to businesses? Where have you read this? (curious to know)

[Ted S]

Are you saying that the change to Timeline is making Facebook *more* popular/attractive to businesses? Where have you read this? (curious to know)

I'll say it. Well, I'd say that it makes it a better offering for businesses who see the benefits and put the time into actually interacting with their customers to grow their actual relationships, find insights and create a culture of wanting to share. Those who are still in the world of build a message, have it acted on, probably would not agree.

[traveluruguay]

facebook and google plus. Both are are doing competition with each other and changing their look.

[VideoWhisper]

I see opportunity: some new sites could show up to provide wanted layouts and features that facebook removes.

[Stomme poes]

I see opportunity: some new sites could show up to provide wanted layouts and features that facebook removes.

Maybe some kind of illegal plugin FB tries to remove once they discover someone's created it.

The cyberpunks are undeterred, and break out the steampunk retro-software packs and shoot lasers at FB-hired air pirates while parachuting to safety on a tropical island where they keep hidden their steam-train-who-turns-into-a-deep-sea-dirigible vehicle.

BTW, videowhisper... you talk to videos in cool accent in a language they understand, and show video owners how to stop their videos from misbehaving stinkily in the house and *playing* at the neighbours at all hours of the night? That sounds kinda awesome... I want to see the movie, or at least the trailer. With a dubstep soundtrack.

[Spartinman]

Time line probably wont be the last "change" made. I hear they will be giving some flexibility to custom layouts and such.... but still nothing as open as MySpace was. That was just a disaster.

But that has to really suck for firms who created 'custom' facebook pages for business and now this weekend ALL will change over to timeline. Major blow!

[Ted S]

Time line probably wont be the last "change" made. I hear they will be giving some flexibility to custom layouts and such.... but still nothing as open as MySpace was. That was just a disaster.

But that has to really suck for firms who created 'custom' facebook pages for business and now this weekend ALL will change over to timeline. Major blow!

Actually while there's the pain of resizing everything timeline gives more space to custom apps. It does remove the default tab but that only showed up to new visitors and truth is the vast majority of interactions are feed based including visits to tabs... so ya, there's rework, and it's definitely a pain but it's giving the more opportunity rather than less.

[Carolhardin]

I don't agree Facebook's new look has anti-marketing features. We are still able to do custom page work for our clients out there. Opinion regarding how Facebook looks now, however, may vary... individual difference?

[Carolhardin]

..The changes aren't that bad..Marketing and custom work can still be done..check out..
http://divebombmedia.com/2012/03/new...r-brand-pages/

[Stomme poes]

Hehe, look at the "profile" pic of Ford on that page... clever! It lines up with the rest of the large image almost perfectly. Sneaky...

Excellent link, Carol.


Well, that's it, I'm going to have to make some drawings so the profile pic can be shrieking and pointing at the large image of dancing monkeys with submachines guns or something.

[Adrian98]

The new change in the Facebook is good if consider certain factors!! In the New Timeline feature , we can organize the pictures of events for any particular organization! and the Cover photo is having great benefits of showing something important!! Thanks