I see a lot of people trying to look for ways to dodge the Timeline update. I know that the timeline looks a bit cluttered at first glance, but there's also this part of me that looks at it as some sort of a creativity contest. HAWK, the pages look good, by the way. I'm liking the cover photos. Anyway, back to that point about the creativity contest. If you're going to look at other brands that have already changed their page to the new Facebook Timeline, they've already taken advantage of the cover photo, and I do think that this is also a good chance for people to use this as a place where they can put up a really good call-to-action.