A blanket "no you can't" is not the correct answer.
A more correct answer would be based upon the following questions, please note this is not a complete list. You should consult your attorney for more correctness.
* Do you use the term in your marketing? For example, IBM is trademarked to International Business Machines, Inc.
* Has the term been trademarked previously in the same class for which you would apply?
* Does another company have right of first use?
Often if you select a brand name without conducting a throughout research on the availability of the brand name, it leads to costly consequences. It does not matter if a trademark you intend to use is registered with USPTO or not, what matters is who first used this particular trademark.You are free to use a name/mark to identify your goods/services in commerce, as long as your name/mark is not confusingly similar to another name/mark already being used in commerce. Thus, before starting to use your ideal brand name in commerce, make sure no other business is already using the same or confusingly similar brand name to yours.
In my article I have described 10 important things to consider when you select and protect a brand name. I also outlined the application process. You can definitely file the trademark application yourself, but I strongly recommend you to retain a trademark attorney to help you through the process, especially if you are trying to register such a popular word as LIVE as acronym. The title of the article is A Legal Perspective: 10 THINGS TO CONSIDER WHEN SELECTING AND PROTECTING A BRAND NAME. You can read it at <snip>
Last edited by TechnoBear; Nov 16, 2012 at 06:06.
Reason: No self-promotion, please.
Please remember that trademark law varies from country to country.
When asking this type of question, you need to tell us which country your are in, and which countries you plan to do business in. Ideally, the people answering your question will take that into account when giving advice.