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  1. #1
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    How do you write business content

    i try to wrote business content but my content was unlike by team lead so i really need your suggestion or guideline about writing a business content. Hope understand what i am trying to say ?

  2. #2
    Word Painter silver trophy Shyflower's Avatar
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    Sorry, but your question is too generic. What type of business content were you trying to write? Who is your audience (location, age group, gender, etc.)? Were you writing about products or services? Was it a press release, web page, or another type of content?

    What I don't understand is that if your team leader didn't like your content, why didn't you discuss your problem with your team leader? You can't write for a client or an employer if you don't know what it is they expect you to deliver.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  3. #3
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    One of the best ways to write content for a business is by first seeing what your competitors are doing. Don't steal their words or ideas exactly but this can help you gain a better understanding of what customers are looking for and how to write your own content.

  4. #4
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    Don't use big words that no one will know what you are talking about. Visit other sites that are similar to yours and search for their key words, and apply them to your articles. Business articles should not be long pages, but rather short and to the point. It is completely different writing style from writing a book. Keep your sentences short and divide your content up into short paragraphs. If you need to provide statistics, and other relevant information. Good luck.

  5. #5
    SitePoint Wizard
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    Worrying about keywords from the start is a bad idea.

    Always right content for your customers, then the keywords and everything else will follow...

  6. #6
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    Writing a business content always differs from Products to Services. If you know your Target Audience (i.e. TA) then it will be easy for you to write quickly & efficiently. If you are to worried that how should I go about, & etc. then Simply think your Heading, what you want to convey to your TA & then you'll see that you already have many content in front of you.

  7. #7
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    I think, the best possible way to spread your message online is to develop web content. What I believe is that you should target your prospects and create content to make them learn about your business. I made by clients as well as company staff aware of my business, and values by opting for e learning content development service. It helps people learn about any topic effectively, and fast.

  8. #8
    SitePoint Member iigwk's Avatar
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    The first thing you should make sure your theme, then based on the theme of writing

  9. #9
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    Writing business content is no different then any other type, just write your own content don't copy paste it from others, i would recommend that you look what your competitors are up to but don't steal their content. Also don't write all the content at once, keep updating content time to time that will increase your visibility and will result in good traffic

  10. #10
    Word Painter silver trophy Shyflower's Avatar
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    Quote Originally Posted by 123faheemk View Post
    Writing business content is no different then any other type, just write your own content don't copy paste it from others, i would recommend that you look what your competitors are up to but don't steal their content. Also don't write all the content at once, keep updating content time to time that will increase your visibility and will result in good traffic
    As someone who writes business content for a living, I have to disagree. Writing business content, technical writing, and writing articles are as far apart from each other as they are from writing fiction or poetry. To write good business content, rather than beginning to research your topic on the web, you first need to become well grounded in your knowledge of the business and its goals and objectives. Then, whether writing for a service oriented or product oriented business, you need to know a little bit about sales.

    Another difference between writing for a business and either tech writing or article writing is the length. You don't have a lot of room to tell your story becuase the reader doesn't want to spend hours... even minutes reading it. You have to be quick, concise, and balance that with informative and engaging. You make the best use of the inverted pyramid: telling your reader what's important at the top so they know they are in the right place.

    Good business content is also spattered with calls to action that can range from "Contact Us!", "buy now", to clicking a link to more detailed information, to enlarge a graphic, or (these days) to watch a video.

    The one thing you do have right is that you should check the competition -- not that you can use any of their info, because it may not be pertinent to your client's business, -- but just to make sure you aren't reinventing the wheel with your business content. It's great if you can update business content, but that's not always possible to do frequently. For instance, an accountant or attorney my have little news from month to month or even year to year. That's where it's important to keep the site design fresh and keep up with new trends in technology to keep the site current.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  11. #11
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    Quote Originally Posted by bailbondsguys View Post
    One of the best ways to write content for a business is by first seeing what your competitors are doing. Don't steal their words or ideas exactly but this can help you gain a better understanding of what customers are looking for and how to write your own content.
    Hi,
    I agreed with this point. Analyze the business content of your competitors and the sites which are ranking high in the same business for which you are writing the content. This will help you make a view of visitor's requirements and content loved by Search engine crawler. After that, you can make changes and improve the quality of the content. Then, discuss about your analysis and reason behind the quality of the content with the team.

  12. #12
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    When you are writing content for your business, you need to keep many things in mind and you know that quality content is the main thing on website. When you start writing business content you should keep following steps in mind, so that you can write effective business content. Here are steps:-

    1. Keep Target Audience in Mind.
    2. Focused keywords should be kept in mind while writing.
    3. Writing style does matters.
    4. Effective Headlines.
    5. Go through before posting.

    If you are not able to write quality content, you can hire professional content writer or content writing company for your business.

  13. #13
    SitePoint Member Rachels's Avatar
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    For the very formal business content, I always outsource from expensive but worth it writing agencies.
    Satellite Broadcast Services and Teleport Services ~ Transforming communication challenges to innovative solutions

  14. #14
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    I have no proper information about it but Based on my experience, Business content is looking like service of your business, affordable services and many more....Nice question...

  15. #15
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    The biggest thing in my opinion is it has to carry the character of your company, grammatically correct, and on point. Then again, that's just what I would like to read.

  16. #16
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    I found that a good resource for writing effective business content is the book Clout: The Art and Science of Influential Web Content by Colleen Jones. I've read it this week and it has made me rethink the effectiveness of a lot of the content on my current website; I'm currently working on a big content re-imagining. She covers the psychology that goes into creating persuasive rhetoric to motivate customers to action.


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