Is it possible to have links so that when people click on them it loads their Windows Media Player and straight away starts playing a radio station? I would like to offer people visiting my site the opportunity to listen to the radio via the Internet while they browse, but obviously, I do not want them getting distracted, by having to visit a for example www.virginradio.co.uk and thus having to find the relevant links to play it. I would like to do the hard work for them.
How is this done? One idea I had was...well, here is an example...if you click on the link www.virginradio.co.uk/radio.asx it loads your Windows Media Player and the radio station, but it also takes you to their web site. But how do I make it so that it only loads the sound (live broadcast)?

I look forward to a response...