Guest blogging or content production is getting more popular. Bloggers who want to increase their exposure and their traffic as well as their niche or market are beginning to see the value of writing for other sites and blogs. Duplicate content doesn't carry much value since Google has made sweeping changes to its algorithms this year and the changes keep rolling out every month. Original content is Google's favorite so reach out to the bloggers and names that can help you create what the engines crave.