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  1. #1
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    Hello,

    I own a network for webmasters located at http://echowebhq.com/. I also publish a bi-weekly eZine called Developer's Journal. So far, we've been getting about 50 new subscribers per week for 3-4 months.

    Anyway, last week I was reading a post by some newsletter publisher at GetHighForums.com who said that he implemented popups on his site which increased he subscribers vs. visitor rate from 1% to 2.2%

    Anyway, I tried this technique which loaded a popup window (http://echodev.com/other/dj.htm) when a visitor leaves my site or changes a page. Using cookies, I set the popup to appear every 45 days. The results?

    I'm getting 40-55 new subscribers PER DAY which is an increase of about 700%.

    Not bad, huh? This technique may not work for everyone but it certainly did for me.

    I'd love to hear some opinions and facts from webmasters who already do this...

    Thanks
    Boris

    ------------------
    <A HREF="http://EchoWebHQ.com" TARGET=_blank>http://EchoWebHQ.com
    </A>
    WIN cash, free web hosting and up to 50,000 button exposures at http://echodev.com/contest/ in less than 60 seconds. EVERYONE IS A WINNER (seriously)!

  2. #2
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    Boris,

    You must have a massive list of subscribers then

    Although I am curious about one thing -- is it wise to put a newsletter as soon as your site is launched? Because then you would get about 2 subscribers that you would have to write content for.

    What did you do with echoweb? Wait until the traffic picked up, and then implemented a mailing list?



    ------------------
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  3. #3
    SitePoint Zealot BobM's Avatar
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    I think the best thing to do is let your visitors start subscribing as soon as you launch the site. Make sure they are aware of the fact that the first issue is in the works and will be out soon. This way you don't miss potential subscribers who may only visit your site once.

    EDIT: By the way Boris those are some interesting numbers, specially when everyone is suppose to hate them damn pop-ups

    Best regards,


    ------------------
    Bob Messinger
    Bob@associate-trackers.com
    http://www.associate-trackers.com

    [This message has been edited by BobM (edited August 04, 2000).]

  4. #4
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    I think you should start your newsletter as soon as you start a site. You don't even have to write any serious content at first. Just list all of your updates and reprint somebody's article (with permission of course). Basixally, that's what we did at first...

    Fortunately, right now EchoWeb has it's own editor who's writing all the content and manages our eZine

    Bob,
    Popups are annoying but if a person leaves my site, then why not at least offer him/her to subscribe for our eZine. It might be the ONLY link left between our site and the visitor.

    The best thing about our popup is that it loads when a user leaves or changes the page... and it only loads once.

    Check it out for yourself...

    Boris

    ------------------
    <A HREF="http://EchoWebHQ.com" TARGET=_blank>http://EchoWebHQ.com
    </A>WIN cash, free web hosting and up to 50,000 button exposures at http://echodev.com/contest/ in less than 60 seconds. EVERYONE IS A WINNER!

  5. #5
    SitePoint Zealot BobM's Avatar
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    Don't get me wrong. I wasn't knocking your use of pop-ups. If it's working for you then more power to you. I was just saying that those were pretty interesting numbers despite the fact that many people are annoyed by pop-ups, or atleast that has been my findings. It's obvious that it has been a big success for you.

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    Bob Messinger
    Bob@associate-trackers.com

    http://www.associate-trackers.com

  6. #6
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    Actually, I'm really suprised by the results myself. I remember that I implemented something like this a while ago and the results were much, much lower.


    The only difference was that the popup loaded immediately after somebody visited our site...

    Boris

    ------------------
    <A HREF="http://EchoWebHQ.com" TARGET=_blank>http://EchoWebHQ.com
    </A>WIN cash, free web hosting and up to 50,000 button exposures at http://echodev.com/contest/ in less than 60 seconds. EVERYONE IS A WINNER!

  7. #7
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    Interesting.

    How do you do this?


    jonpall

  8. #8
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    The script to cause a popup to appear once in x amount of days is located at http://www.javascriptsource.com . I use it on my site also.

    ------------------
    Dan (webmaster@webdevportal.com)
    http://www.webdevportal.com -
    The customizable portal for webmasters!

  9. #9
    SitePoint Wizard TWTCommish's Avatar
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    I've started a mailing list BEFORE my site has launched...see MyCoding.com in my signature...up to around 40 people so far after a few weeks. You're right: writing for 50 people makes no sense early on.

    Just make the decision to start sending out mailings a few weeks after the launch basically to build things up.



    ------------------
    Chris Bowyer chris@mycoding.com
    MyCoding.com: Visit for Launch Notification!
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  10. #10
    Nice Mug jer's Avatar
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    Chris: I think you're wrong. I mean, it definately depends on the type of site you're running.

    If you're running a webmaster resource site (such as sitepoint) then I guess it's not so tough to put out a newsletter because there is an abundance of articles to use. I'm not saying it's easier, but I am saying it's different. And in that case, writing for anyone - be it 2 people, 50 people or 5000 - is probably worth it. Especially since you know your source of new articles will never be depleted.

    However, in my case all the content is done by myself and a partner. The newsletter we will have will include articles (written by us) not included on the site. In that case, since it's a lot of work (once the site is released, you'll see how there's only a limited amount of things to say about the subject) it probably wouldn't make sense to write for 2 people. But 50 people? Definately!

    If you can write a good newsletter than people will want to come back to your site. If you're lucky they'll tell friends. So include a "recommend-it" thing in the newsletter and 50 people could turn into a few hundred. That's MORE than ideal for a site that's just starting up.

    I think what I'm saying is you can't really make general statements regarding weither or not it's "worth" publishing a newsletter until you get X number of subscribers, because there is such a broad range of subjects out there.

    I'll close hoping some of this rant made sense, and wishing I could get 50 people to sign up for my newsletter when the site opens

    -Chuck
    ---------------
    Keep watching.. for my site shall grace this space soon (I hope)

  11. #11
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    That's great, echoweb. Never knew that your pop-up was the reason for your newsletter's success... Hopefully your subscribers will see my article soon.
    By the way, our newsletter with close to 2000 subscribers when I decided to close it, used free advertising options within every mailing to lure in subscribers. They loved getting all that exposure in our newsletters. It might be worth considering for some of you that are just starting up, but it requires A LOT of admin work.

    David from http://www.web-master.tv
    Web-Master.TV: The channel for webmasters.

  12. #12
    SitePoint Wizard TWTCommish's Avatar
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    Chuck: in my opinion using syndicated articles for the first few issues is basically winging it...I wouldn't sit down personally and write any for less than 100 people; I'd find an easier way to make the newsletter stand out early on. There are lots of articles, but there's still a lot of demand for high-quality articles.



    ------------------
    Chris Bowyer chris@mycoding.com
    MyCoding.com: Visit for Launch Notification!
    DomainMailings.com: Who Says All The Good Ones Are Taken?
    MovieForums.com: Talk About Your Favorite Flicks!


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