What would you all say is the basic standard for ads in ezines? By this I mean, how much should be charged for a simple, near-the-top ad in an ezine "per subscriber"?

IE: each subscriber would be worth 5 cents...thus 20 subscribers would make an ad rate of $1 an ad reasonable.

Any thoughts/experience would be helpful.

Chris Bowyer
MyCoding.com: Under Construction!
"I'm not an insomniac, I'm a web designer."