From what I hear Email marketing is still an important part of any business and has a great return of investment. I would like to send emails to my client using a template in HTML. I have used campaign monitor and know what needs to be done to the format of emails for correct rendering. However, something that puzzles me is sending a HTML based email outside of any of the campaign manager sites (i.e. Campaign Monitor or MailChimp).
I only have a tiny list of recipients that I require to receieve emails, therefore I don't really need a large manager like Campaign Monitor, so I guess I'm just wondering, what are my other options? Can I send from a typical email client with HTML as the format? If so, which client supports this? What else do I need to do to perform this.