I use an H1 tag and gilder-levin image replacement to construct my header.
But that means I have to put the title of each page into the header if I want to have only one H1 tag per page.
And then I don't know what H tag I should put in the title in my body copy? H2?
But that is what the viewer sees as the title.
So the search engines will see this
<h1>Interesting new fishing lures</h1>
<h2>Interesting new fishing lures</h2>
<p>blah, blah blah ...</p>
This looks strange.