SitePoint Sponsor

User Tag List

Results 1 to 4 of 4
  1. #1
    SitePoint Addict clearweb's Avatar
    Join Date
    Dec 2001
    Location
    Southern California
    Posts
    215
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Question Contacting Local Businesses to Advertise on Your Website

    We have a local "community" website in our area that we run. I am looking at getting local businesses and organizations to advertise on our website.

    Any suggestions as far as the best way to do this? I was going to just start calling their marketing departments or owners and see if they want to advertise. Depending on the size of the business, I am assuming they will want traffic data: visitors, pages, etc. What should I have ready, so that I can cover all of their questions?

    Thanks in advance!

  2. #2
    SitePoint Wizard masm50's Avatar
    Join Date
    Oct 2001
    Location
    UK
    Posts
    2,508
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    I have found anecdotally that going to local businesses in person improves the success rate - business owners can make a better decision on how respectable you look in person that over the phone. It is a little harder to reject people in person too of course...

  3. #3
    SitePoint Addict clearweb's Avatar
    Join Date
    Dec 2001
    Location
    Southern California
    Posts
    215
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Good point - It would be better to go in person. I am also curious as to what "data" they will want on the website: page views, visitors, pagerank, etc.?

  4. #4
    SitePoint Wizard silver trophy
    Join Date
    Aug 2003
    Location
    Southern California
    Posts
    4,686
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by clearweb View Post
    Good point - It would be better to go in person. I am also curious as to what "data" they will want on the website: page views, visitors, pagerank, etc.?
    They want to know how giving you money will increase the bottom line for their business.

    Whatever metrics you have that support your ability to grow them are great but success in the local market comes from a very clear, and generally very measurable picture that shows return on the spend.
    - Ted S


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •