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  1. #1
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    Is it approapriate to use "and" in a domain name ?

    Hi all,

    Ive got an idea for a domain (which I cannot reveal as its uber secret!) and seeing as though the main domains have gone for all the usual .com / .co.uk / .net / . org / .org.uk etc, the 1 domain that hasnt gone is all the afore mentioned BUT, I have to concatenate 2 keywords together with "and" as the joining word - Is this good practise for starters ? Does "and" act as a "stop" word for search engines even in domain names ?

    An example of what Im trying to do: (This is not the one Im using!)

    http://www.golfclubs.co.uk is taken but www.golfclubsandcourses.co.uk is not taken.

    The domain Ive thought of covers the products that I would want to sell so its not misleading in any way shape or form..!

    Id be interested to hear of any thoughts on this
    Last edited by ralph.m; Jul 23, 2011 at 06:51.

  2. #2
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    normally and serves no special purpose but could be helpfull in getting better search results but i would rather suggest to use "-" to concatenate words

  3. #3
    SitePoint Member oinari's Avatar
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    I strongly advise against either "and" or "-" in domain names. We've registered over 500 domain names in the ~4 years we've been doing stuff online, and pretty much 100% of the successful sites shared the following traits:

    1) they were .com, .net, .org, or .me
    2) they had no "-", no "and", no "the", and none other stuff that people tend to forget or ignore after a while
    3) they had no numbers
    4) they consisted of less than 4 words

    if you cant come up with anything that fulfills those requirements thats still free, try something like Dotomatic or other Web 2.0 name generators. they often give you a hint to a nice suffix which fits the niche and allows you to use your 1-2 main keywords without any additional junk.

  4. #4
    Barefoot on the Moon! silver trophy Force Flow's Avatar
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    As google is concerned, it doesn't care what a domain name is. It's just an address.

    As for marketing purposes and as a memorable domain name, small connective works don't usually work very well.

    I would do something like this instead:
    golfclubs.com/courses
    courses.golfclubs.com

    But since the domain is taken, you might have to find a third word or another phrase entirely.

    collectiblegolfclubs.com
    usablegolfclubs.com
    nevadagolfclubs.com
    groovygolfclubs.com
    golfclubemporium.com
    etc, etc.

    It all depends on what word works with your company/brand/product(s).
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  5. #5
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    Domains with keywords that are concatenated kinda look unprofessional but there's nothing wrong with them and google does not have reservations for such sites.As long as the major keywords are included in the domain.

  6. #6
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    As a local group with a long name (effectively "Here and There Social Club"), we spent a long time discussing possible domains before registering one, and finally settled on using hyphens for readability i.e. here-there-social-club.co.uk. Great - until you need to tell that address, or an associated e-mail address, to someone, and you have to spell out "here hyphen there hyphen..."

    Definitely not the way to do it!

    (No problem with search engines, though, as there's nobody else with a similar name.)
    Last edited by TechnoBear; Jul 26, 2011 at 01:43. Reason: Spelling

  7. #7
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    If your only concern is "SEO Friendly URL" then I see no problem. If most of your target audience is going to find you through google or any other search engines then you should go for either "and" or "-".

    But in case you are are a brand, make it sure the the domain does not affect the brand image.

  8. #8
    Non-Member Jeff Collision's Avatar
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    The best domain name should reflects name of your business. Using "and" in domain name some times leads to misspell. Its better to have domain names in short which are easily rememberable. Otherwise you can choose any other related phrase.

  9. #9
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    Quote Originally Posted by benisjamin View Post
    Hi all,

    Ive got an idea for a domain (which I cannot reveal as its uber secret!)
    And you should never reveal it because if it is good someone will just register it before you do.

    Quote Originally Posted by benisjamin View Post
    I have to concatenate 2 keywords together with "and" as the joining word - Is this good practise for starters ? Does "and" act as a "stop" word for search engines even in domain names ?

    An example of what Im trying to do: (This is not the one Im using!)

    http://www.golfclubs.co.uk is taken but www.golfclubsandcourses.co.uk is not taken.
    It has to make sense, sound right, and be easy to remember, and preferably be as short as possible. Using the word "and" works for something like "BreadAndButter" because that's how people actually talk. Something like "DrinksAndDancing" would be fine, and I think is better than "drinks-dancing" as far as being a memorable domain name.

    You don't have to necessarily include the words in your domain name that you are about. What is a "face book" anyway? Most people have never spoken like that before facebook.com came along.

    It seems to me that the sites that use hypens in the domain name tend to be spammy and unprofessional. And as someone mentioned, telling someone your domain name becomes a hassle. "Bread dash butter dot com" does not roll off the tongue as easily as "bread and butter dot com" and will be harder for people to remember.

  10. #10
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    Quote Originally Posted by benisjamin View Post
    Hi all,

    Ive got an idea for a domain (which I cannot reveal as its uber secret!) and seeing as though the main domains have gone for all the usual .com / .co.uk / .net / . org / .org.uk etc, the 1 domain that hasnt gone is all the afore mentioned BUT, I have to concatenate 2 keywords together with "and" as the joining word - Is this good practise for starters ? Does "and" act as a "stop" word for search engines even in domain names ?

    An example of what Im trying to do: (This is not the one Im using!)

    http://www.golfclubs.co.uk is taken but www.golfclubsandcourses.co.uk is not taken.

    The domain Ive thought of covers the products that I would want to sell so its not misleading in any way shape or form..!

    Id be interested to hear of any thoughts on this
    Hi,
    It is a good idea to get a domain name that matches your requirement as long as it complies with the rules for domain naming. May be a company come up later to you alleging that you copied them.

    If you are looking for naming your domains this way for SEO enhancement, then It wont effect it any way but the content and the quality of the site will.

  11. #11
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    i would like to suggest that instead of going with SE Friendly domain, make selection for brand name. Branding will be useful in future and it makes corporate impression. And From SEO point of view, if you do continue SEO with dedicated seo executive, your brand will be famous on your targeted keywords. So be a brand not a keyword.

  12. #12
    SitePoint Member EmilyParkinson's Avatar
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    Hi there,

    generic words like and, to, the, and so on, get usually skipped by search engines, so it should not really matter. In fact it's a good way to get a good domain, if the one without "and" is already taken.

  13. #13
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    Yes, it is useful. Targeting more than 1 keyword at a time in domain name.

  14. #14
    SitePoint Co-founder Matt Mickiewicz's Avatar
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    If you're focused on brand building (i.e. 22 Immutable Laws of Branding -- a must read book), I'd avoid using the word "and" unless you're doing a purely SEO play
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  15. #15
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    Not necessary to use "and" in you domain.
    If you want than only use "-" instead of "and".

  16. #16
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    i would suggest you to use www.golfclubs-courses.co.uk instead of www.golfclubsandcourses.co.uk that would be much more appropriate

  17. #17
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    I agree with “mongooz” that using “-” instead of “and” is better from search engine point of view. Domain name should be unique, attractive and easy to remember and it is good to have your targeted keyword in the domain name, which makes its SEO easy. All the rest in the search engine rankings depend on the optimization you do for the website.

  18. #18
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    There is no concern for seo purposes.
    Regarding marketing purposes, I would disclaim the "AND"

  19. #19
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    As far as I know, and is considered to be a stop word by search engines, so they would probably disregard it completely and focus on the other words within the domain name.

  20. #20
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    I think it would depend totally on your personal preference really. There is nothing wrong in using it. There won't be any problems in seo if you use it.

    However, if you ask me personally, I would not use it in any of my domains out of personal choice.

  21. #21
    Mouse catcher silver trophy Stevie D's Avatar
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    One of the biggest problems you'll have with a complicated domain name that's too similar to your competitors' is when people try to find it when they're looking for it. Either because you've been advertising the site (especially offline) or because they've heard about it or been there before and are trying to get back to it via Google.

    If you've gone for wordsandthings.org because wordsthings.com, wordsthings.org and wordsandthings.com were all taken, you're in danger of losing a lot of visitors who are trying to get to your site but mistakenly end up on one of your competitors' sites.

  22. #22
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    Well i hardly bother about domain names just optimize it well mostly people that visit your website will be through search engines not direct. Be innovative come up with one word which doesnot make sense like twitter, diigo and reddit these are just examples best of luck

  23. #23
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    Getting a memorable domain that has no spammy signals is a nightmare nowadays. The 'and' is not ideal but it's not the end of the world if that is the only route you can go.

    If this is a new business and the name is not set in stone then I would concentrate on creating a recognisable brand rather than a keyword rich domain name. If you can come up with something cool, quirky and/or unique that will serve you better in the long run than trying to squeeze your keywords into the domain name.

    Keyword match domains are supposedly on the google's radar at the moment so any benefit you would likely have seen from that has set sale and you could easily get your keywords into the urls with sub directories for relvant parts of the site.

    it's a tough one, we recently wanted to drop the 'solutions' from the end of our domain as it seemed a bit clichéd (Like every tech firm is something solutions, every designer is something creative) but to do this we ended up having to pony up a slab of cash to a domain prospector.

    Annoying as hell but if you do this right, the name (brand) will be with you for a long time and you may well regret that 'and' down the road.

    Hope that helps!
    Marcus


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