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  1. #1
    SitePoint Enthusiast
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    Torture a Spammer - Interesting viral promo

    I've always been a fan of MarketingSherpa, so I was interested to see how they'd go about this viral campaign.

    Having a look at it, I think that there are some lessons to be learnt here, particularly in the copy on the second page.

    http://torturegame4.emailsherpa.com/

    I'd also suggest that the overall structure is clever, giving the user good reason + context to opt-in for their email newsletter.

    Have a look, I would be interest in your thoughts.
    Net Marketing - online marketing news, intelligence, and research.

  2. #2
    SitePoint Zealot
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    thats funny as! but i get the feeling that i've just signed up my email address to receive a load more spam

  3. #3
    SitePoint Enthusiast
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    'i get the feeling that i've just signed up my email address to receive a load more spam'

    :-) If that happened it would be beautifully ironic.

    I've been subscribed to 4 of their newsletters for 2 years and have never received spam. I get the impression that privacy is paramount to them.
    Net Marketing - online marketing news, intelligence, and research.


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