Okay, so I'm starting to realize that "great content" is not enough in 2011 (unless you are the NY Times).

And yet, every time I hear a radio ad that says, "Check out our website on Facebook and 'friend us'" I want to PUKE!!!!

What kinds of things can I do to make an online magazine more interactive, and yet not resort to Social Media?

What about creating a simple "Add a Comment" feature at the end of various articles?