Web Scraper

This is my web scraper's site. It is an application to extract information from the web automatically and save it to a database or CSV file. I think you'll get a better idea when you visit the page.

I'm trying to maximize my conversion rate. I've heard that one should place a "call to action" (a download or buy button) on a visible place. Mine is not that visible (is on the top menu and also under the video). Problem is that I really don't know where else could I put it considering the other elements on the page.

If I'd just put it on the very top it would be like saying "hey, download this thing that you don't even know what is for".

Anyway, I'd like to know if you have any suggestion as for how to increase my conversion rate.