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Jun 14, 2011, 09:19 #1
- Join Date
- Oct 2002
- Oklahoma City, OK
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How does Google rotate ads based on quality score and pricing?
So I understand that Google has a quality score for each ad and each keyword, and that they use the following formula to determine the cost of each ad.
P = (B2 * Q2) / Q1
Where B2 is the bid of the next lowest ad, and Q2 is the quality of that ad.
It seems odd that they would pay the lower rate since it is modeled after an auction and technically there would be higher bids that aren't winning.