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  1. #1
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    Successful 'Small' Website

    Does anyone know of any or own a highly successful 'small' website that specialises in a small niche market?

    If you have any suggestions on why its successful plus feel free to add an comments.

    Thanks.

  2. #2
    SitePoint Guru dragonhawk's Avatar
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    Well, that depends on what you mean by successful.

    Does successful = $1 million monthly turnover?
    Does successful = No longer unemployed (actually have work to do, not bored)
    Does successful = having 500 employees
    Does successful = still in business after 12 months
    Does successful = Bill Gates
    Does successful = getting 5 customers a day, month or year
    Does successful = finally being able to afford your dream car
    etc...

    I guess it all depends on the goals you have set for your "small" business...

  3. #3
    SitePoint Member joetaylorjr's Avatar
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    Cool We converted, and it really worked!

    I read up on the "small-site" or "micro-site" phenomenon about a year ago, and I really scoffed at the idea at first. At the time, we were running SPINME.com as a roll-up with lots of product offerings and content, and we were doing... okay.

    But as soon as we split the site up into a bunch of mini-sites, sales really took off. Our flagship product, Grow Your Band's Audience, a book that I wrote, has really picked up steam now that it gets full spotlight on its own site. It also lets us experiment with other spinoffs, without damaging the integrity of the mothership.

  4. #4
    Level 8 Chinese guy Archbob's Avatar
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    Please define "small site" . If I run a freebies site(which I do) and it gets ~600 uniques daily, would that be considered a "small site"? You need to be more clear.

  5. #5
    ********* Genius Mike's Avatar
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    I *believe* they are referring to mini-sites, for example, all of Jim Daniels' sites. Simply a 5 page site promoting a product, offering a "free" download, and then trying to make the sale.

    Correct me if I'm wrong...
    Mike
    It's not who I am underneath, but what I do that defines me.

  6. #6
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    Sorry, by small sites I mean sites that SPECIALISE IN A SMALL MARKET. Such as MP3 players, out of wide and varied elecronics industry, or a site based on certain genre of film. Or pirticualr semi-pro football league.

    You may get as much business through REGUALAR repeat as a site that receives one off customer purchases.

    A property site that specialises in flats and flats only may be more successful than a site that covers every property imaginable.

    BASICALLY, IS SMALL BEAUTIFUL AND PROFITABE? IS BIG BUSINESS A GREAT RISK TO AICHEIVE.
    COULD I SET UP A SPECIALIST WEBSITE UP ON A TYPE (GENRE) OF BOOK THAT DID VERY WELL AND WHAT DO NEED TO DO TO AICHIEVE IT.

    THANKS.

    (CAPS ARE MORE IMPORTANT.

  7. #7
    SitePoint Guru dragonhawk's Avatar
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    Well, my company specialises in a "small" market (by your definition) and to me, it's successful (though maybe not to anyone else)

    I think it's become successful because it's such a small market and although you may think it's tiny and there's no hope to be successful, remember there are billions and billions of people in the world. If even a fraction of a percent of those people are interested in the same thing, then you can be really successful...

  8. #8
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    In England there was a 16 year old who started selling scooters just before they took off and became a craze, he made £600,000.

    Just from one product, is possible to aicheive this, or similiar, by taking one product and specialising in that product?

    Odviously this relys on what product it is, but what what you have to do to aicehieve this:

    Add reviews etc.

  9. #9
    SitePoint Addict exhale81's Avatar
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    Re: We converted, and it really worked!

    Originally posted by joetaylorjr
    I read up on the "small-site" or "micro-site" phenomenon about a year ago, and I really scoffed at the idea at first. At the time, we were running SPINME.com as a roll-up with lots of product offerings and content, and we were doing... okay.

    But as soon as we split the site up into a bunch of mini-sites, sales really took off. Our flagship product, Grow Your Band's Audience, a book that I wrote, has really picked up steam now that it gets full spotlight on its own site. It also lets us experiment with other spinoffs, without damaging the integrity of the mothership.
    I'm really surprised you had good results like this. Personnaly I always leave these sites which repeat over and over why I should buy their product, even when the product could interest me. IMO these sites don't look professional, they just look like sites made by people who had read a (e)book on minisites. Marketers, not professionals. (Not that I don't think you're professional, it's just it's not what I see when I visit your site).
    Sebastien Rosset
    :: Commercial: BlackSonic | ScriptsCenter
    :: Non-Profit: VJCentral | ReclaimYourSoul

  10. #10
    SitePoint Member joetaylorjr's Avatar
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    Cool Small Sites / Sales Letter Sites

    Hi, Sebastien--

    Trust me, I was really skeptical, too. That's one of the reasons I used a few different sites for the same product -- one with the sales letter and the other with a more gentle approach. Yet the sales letter outperforms the "soft sell" about 5-to-1.

    The format gets a really bad rap ESPECIALLY because too many folks are using sales letters poorly to sell the same tired e-books. (Like the sites that sell you a license to put up the same exact site and try to sell THAT!)

    One of the things we discovered when we polled our buyers was that our sales letter site looked SO different from the competition, that it really stuck out in their mind. (Thankfully, the book is far more aesthetically pleasing than the site!!)

    For my next book, we're going to try the Seth Godin approach, where we post the entire e-book for free (after registration) and let folks order the paperback. I'm as skeptical of this as I was of installing that ugly sales letter, but my checkbook's not complaining!

    -jt


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