
Originally Posted by
Crusty
Tracking studies like these are also flawed to an extent as they use "heat tracking"/"eye tracking" -- where is the user spending the most time looking; but as always omit how much time it takes for the user to fill out the form -- which they DO have by the number of 'steps' and the size of the circles... If you'll notice, there may have been more movement around the display on the right aligned single line versions, but it appears to have taken two less steps and has a lot less giant circles.
Something to watch for when such "studies" are used to promote a viewpoint; often they omit or fail to mention relevant data that might contradict their conclusions -- which is why stuff like this is not science. In science, you don't start from a conclusion then make the data fit it. Amongst those who've studied marketing and propaganda, the term is "card stacking".
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