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  1. #1
    SitePoint Addict ceo's Avatar
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    Arrow How much you spend on PPC's per month ?

    I've spent around 150$ in all for the past few months, but then I'm not a PPC freak ; )

    So please let us know :
    1 .How much do you spend per month on all PPC's ?
    2. Which PPC gives you best results EXCEPT Google//Overture ?

  2. #2
    MadCool Webmaster MadCool's Avatar
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    I spent under 50 a month on PPC other than overture.

  3. #3
    SitePoint Addict ceo's Avatar
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    Arrow - -

    Madcool you do that every month ?
    And how much you spend on Overture ?
    And which SE gets you good results ?

    Looking forward !

  4. #4
    SitePoint Member dennyb's Avatar
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    ceo, we have a customer that we handle the PPC's for on a monthly basis and I will use his stats as an example:

    Links from an Internet Search Engine:
    - Google 501
    - MSN 160
    - Yahoo 71
    - AltaVista 62
    - Other search engines 52
    - Dogpile 31
    - Go.com 26
    - AOL 21
    - Netscape 17
    - Ask Jeeves 13
    - Lycos 13
    - MetaCrawler (Metamoteur) 6
    - DMOZ 5
    - Search.com 3
    - Excite 2
    - AllTheWeb 1

    This is from August 1st to today. We seed Google and throttle it down to $5 a day, Kanoodle is $30 a month, Overture is $100 a month and LookSmart is done at about $200 every 6 months. These are all average costs and take into account the placement of all the search terms and you get a NON-exact science.

    It breaks down to "Are you getting your moneys worth". One click through may bring $1000's while 1000's of click throughs may bring you a $1.

    We feel that Google is the best PPC.

    Now to add to that this customer does not spend a dime on PPC's.

    Links from an Internet Search Engine:
    - Other search engines 61
    - Google 48
    - Yahoo 4
    - Lycos 3
    - Dogpile 3
    - MSN 3
    - MetaCrawler (Metamoteur) 2
    - AltaVista 1
    - Search.com 1
    - AOL 1

    Google is still listed as the top single PPC...Denny
    Last edited by dennyb; Aug 22, 2002 at 12:21.
    www.NextnetHosting.net
    Denny@NextnetHosting.net

  5. #5
    SitePoint Addict ceo's Avatar
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    Arrow Thanks.....

    That is very good info Denny.
    Should help us all.

    Would you know how many clicks you got from Overture for the 100$ or you are saying by paying that 100$ you got the clicks form the Overture feeds to the listed SE's above ?

    And you meant clicks not links from the SE's right ?

  6. #6
    SitePoint Member dennyb's Avatar
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    The clicks I refer to are "...each access to your site after a search from the 57 most popular Internet Internet Search Engines..."

    For the inital $300 to get in Google over a year ago and about $100 seeding each month we have had 501 customers come to the site for about $5 a visitor. Now the month is not over yet and it is an average and we have 25-35 key words so it's a swag.

    Bottom line is the customer is happy with the amount of orders he gets to the amount of money he spends. We tweak the search terms everyday to get the best bang for his buck.

    This site is a full eCommerce site for DVD/CDR Media and Services. Lots of competition!...Denny
    www.NextnetHosting.net
    Denny@NextnetHosting.net

  7. #7
    SitePoint Addict ceo's Avatar
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    Arrow ->

    Hmmm..
    Sounds interesting.
    Good for you & your client !

    Keep it up.

  8. #8
    SitePoint Addict ceo's Avatar
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    Arrow Anybodyy else...

    Can share their tips here.
    There's definitely many more advertising on PPC's right ; ) !!!

  9. #9
    ********* Addict
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    I just started investing in PPC for our current website, however, I had a different website back in the days in which I invested around:

    $70/mo - GoTo
    $30/mo - FindWhat
    $10/mo - Kanoodle

    Of course, it depended from month to month, but for the most part that was the average. For me, I think that FindWhat was bringing the most quality clickthroughs, although GoTo was bringing in a larger amount.

    Boris
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    Plans starting at $4.95/month (up to 500MB of space, 15,000MB of bandwidth, and more).

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  10. #10
    SitePoint Addict ceo's Avatar
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    Arrow Hey !

    Thanks echoweb,

    Funny though, in my experience most people say they get the worst quality from Findwhat ; )

    And take my experience....
    Any PPC advertising for me has never worked better than free advertising.
    LOL.

    But yet I'm trying to improve the PPC front, because ther's where the money is !

  11. #11
    Xbox why have you forsaken me? moospot's Avatar
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    We spend anywhere from $2000 - $3000 per month on average.

    $500-$1000 on overture
    $1000 on LookSmart
    $500 on all other PPC's (sometimes less because $50 can go a long way on some of them)

    <edit> Oops! Left out Google ~$500/month </edit>

  12. #12
    SitePoint Addict ceo's Avatar
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    Arrow Huge...

    That's a hefty budget, but with a mall like your's, you sure can make it back soon !
    I found your offer on SPF interesting, but for the high charges of Intl' shipping : )

    Best wishes !

  13. #13
    SitePoint Addict dpickup's Avatar
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    We spend roughly $150-$200/month at Google (AdWords Select) and $200-$250 at Overture. We've tried out other PPCs but none have been worthwhile. We haven't worked with Looksmart.

  14. #14
    Level 8 Chinese guy Archbob's Avatar
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    How much traffic do you get for the $450 you spend on google and overture?

    My spent money on PPC's per month: $0.00

  15. #15
    SitePoint Wizard
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    $20 a day on Google Adwords select

  16. #16
    SitePoint Enthusiast
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    About $70 per month at google
    Steve
    Website design for small businesses.

  17. #17
    Xbox why have you forsaken me? moospot's Avatar
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    This month so far:

    Google:
    1015 Clicks
    28329 Impressions
    3.5% Avg Click-through Rate (some as high as 15%!)
    $0.15 Avg CPC
    $150.04 Total Cost

    Overture:
    Total Clicks 6788
    Total Cost $383.53
    CPC $0.06

  18. #18
    SitePoint Addict dpickup's Avatar
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    Originally posted by Archbob
    How much traffic do you get for the $450 you spend on google and overture?

    My spent money on PPC's per month: $0.00
    It varies, but I'd say 100-200 visits a day, sometimes more. We make one small sale and we've more than made up for the expenditure so we've found it very cost-effective. PPCs only make up a small but very effective portion of our monthly advertising expenditures.

  19. #19
    Intoxicated with the madness petertdavis's Avatar
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    Spent $19.98 at Overture in August. They even dinged me for two cents to make up the minimum spend
    Peter T Davis

    I buy forums - PM me if you're selling.

  20. #20
    SitePoint Zealot thinkfuture's Avatar
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    We pay about $150 a month on Google...
    tried overture etc but didn't get a high CTR from them...
    Thanks...Chris
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  21. #21
    Level 8 Chinese guy Archbob's Avatar
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    I don't use PPC but I get alot of traffic from search engines:

    Google/Yahoo/aol: 100 per day
    MSN: 20 per day
    jeeves, altvista and some other small ones give me traffic too, I don't keep track of exact figures. Would PPC benefit content-based sites which rely on ads as revenue? I've noticed some of my competition doing this.

  22. #22
    SitePoint Addict dpickup's Avatar
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    Would PPC benefit content-based sites which rely on ads as revenue? I've noticed some of my competition doing this.
    It would really depend on what keywords you'd be targetting but I'd doubt it would be financially viable in most cases. PPC works best for ecommerce sites since usually they are the only ones who can re-coup their expenditure.

    I did a quick check for you:

    freebies - .22/per click (64730 searches per month)
    free stuff - .44/per click (236611 searches per month)
    free - .39/per click (1163251 searches per month)
    freebie site - .06 per click (1172 searches per month)

    Granted those figures assume you want the top spot, but once you drop below the third spot the worth decreases dramatically.

  23. #23
    SitePoint Guru moonman's Avatar
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    I'm only using Looksmart at the moment, and it's roughly $250 per month.

    I've looked into the like of Google Adwords, and Overture, but the figures just don't work. I suppose that's what I get for having a competetive keyword

  24. #24
    Intoxicated with the madness petertdavis's Avatar
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    Originally posted by Archbob
    Would PPC benefit content-based sites which rely on ads as revenue? I've noticed some of my competition doing this.

    Actually, this is very easy to figure out.


    Number of ad impressions per visitor to your site = D
    Revenue created by each ad impression = R


    D x R = X

    If the ppc bid is lower than X you should do it, if it is higher than X you should not.
    Peter T Davis

    I buy forums - PM me if you're selling.

  25. #25
    SitePoint Guru
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    Actually, Peter its not the same case with every site, specially with freebie sites. It all depends on how you are managing the site and how you intend to earn money and benefit from the site.

    There are some affiliate programs that pay you for each lead. For example, labelboy.com pays you some 50c or somewhat for each lead you send to them. They offer 250 free address labels.

    So, let's say you buy 1000 clicks, each for 0.15c which equals to 150$. You can easily make more then what you paid for the clicks. How? With the PPL (Pay Per Lead) programs.

    Another affiliate program I remember was, an XBOX ad. The company paid us 1$ for each lead we sent to them. And the visitor had only to fill in a form to win a free XBOX and we would get 1$.

    So, if you have atleast 10-20 offers like these on your site, then I can assure you that you can earn twice or even thrice more then what you would pay.

    But again, this needs a solid analyze and understanding of your traffic, your business structure and many other things.
    36Host.com - $36/year web hosting [affiliates earn 30%]
    * Affordable Small Business Web Hosting since 2003! *
    "500mb space, 10gb bandwith, 50 pop/ftp accounts, php,
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