I've read your reviews and I really love them. Explicit, clear and to the point. Good job. In return, I will do the same for you
I have to say that I love your idea. I think it is original and different, I love the color always changing and the clean design. It would be better if the color of the lines changed in synchronization with the showcase, not only at the same time but with the same color.
Yet, I find something missing. Don't know exactly what but it may be because it doesn't look "empty" enough to have a minimalistic style and the look is not complex enough to call it sophisticated.
This is possibly because everything is so dark, and everything is a bit tight. Maybe smaller pictures for the products, leaving a bit of room between one product and the next will make it feel a bit more spacious.
Definitely,for a design as square as this, everything should be perfectly aligned, and that's not the case. The second line of products is wider than the first which is as wide as the showcase. That makes the design look unbalanced.
The top menu is also too close to the line that separates the menu from the content. That's even obvious because the menu items themselves do have space between them.
On the other hand, there is a panel on the left where I can only see gray bars that are highlighted when I move my mouse over them. I would expect some links there, else that area has no use whatsoever.
1. The level of trust, does the site look trust worthy?
I would say that it doesn't look untrustworthy which is slightly different. As it is now, you site might work just fine. It relatively easy to use and it is clean. Usability can be improved, of course, but it is better than the media. Yet, while the basic idea behind the web is fantastic, it just need that little push to make this site to be really outstanding. Then, I would think that you would win a lot of trust for such a clever, inspiring idea.
2. Is it easy to figure out how to add products to the cart?
It is easy to browse them but not to add them. The select box is empty (at least to me), and the select box just under the options has no tag to know what it is for (the values are just +$5 and things like that). The fact is that I don't have a clue what options I'm choosing. The only thing that's clear is the how many items of the same product I'll be buying.
It is too easy to miss the "add to cart" button. It would be better if you make it a bit more obvious by placing it under the units box, making it slightly bigger and using a more vibrant background, such as orange, which will make it easy to see.
3. Does the visitor, you, intuitively understand the product and how it works?
I think that it is obvious what you sell and where you need to put it once it arrives at your house. So I would say yes to this question.
Now, if you mean if I understand how the website works, that's a bit trickier, as I already run into a problem or two. One of them being that the buttons in the shopping cart seem to have a white background and the text can't be read (I guess it is white too) so half of the time you don't know what you're doing. You're forced to go over each button to know what each of them does. Also, for some reason, the select boxes are empty. I don't know if it is because the site is not complete yet.
4. If you wanted to purchase a product is there any information that you need but was unable to find?
Shippėng costs, returns, contact form, policies... the site seems very complete. I can't think of anything right now.
Overall, it doesn't look professional but there is a lot of potential right there. You've done a fantastic job so keep it up.