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  1. #1
    SitePoint Member Sasa Kostic's Avatar
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    Question Characteristics of a good email marketing software

    What are top characteristics of a good email marketing web application for you?

  2. #2
    SitePoint Enthusiast DPWeb's Avatar
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    1.Unlimited lists
    2.Unlimited Emails
    3.Unlimited Contacts
    4.Ability to send long strings of emails (AutoResponders)
    5.All for a low low price.

    I would say a good email marketing company has at least 2-3 of those things with one limiting factor.

  3. #3
    SitePoint Wizard silver trophy
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    There's so many....

    Great personalization features (the ability to customize content based on list attributes dynamically).

    A/B or multi-variant testing engines on send time, subject line, body

    Strong reporting for open rates, ctr, geographics

    Triggers/ series based email campaign kick offs to do automated programs

    Native social sharing tools

    Data output to larger CRM / analytics services for 360-degree profiling

    Easy to use interface for management

    List metrics and included non-responder supressions
    - Ted S


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