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  1. #1
    SitePoint Zealot
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    How to reduce Doubleclick's default (unsold) inventory fee?

    DC seems to be cutting a lot of the income generated via its "unsold inventory fee" How to reduce this fee? Any suggestions please? Thanks.

  2. #2
    SitePoint Zealot pjman's Avatar
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    Yeah, I POed about that fee too.

    In the past, I had doubleclick at the top of my ad rotation. To save from their fee, I just made them the default from other ad networks. That's the best I could come up with.

  3. #3
    MadCool Webmaster MadCool's Avatar
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    To make matters worse.. DC average CPM rates seems to be slowly droppping..

  4. #4
    SitePoint Zealot pjman's Avatar
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    It has been pretty drastic.

    I was seeing about $1.00 CPM in May, but that's down to $0.40. Pretty soon this Maxworld, will be worse than most other networks, I fear.

  5. #5
    MadCool Webmaster MadCool's Avatar
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    Re: It has been pretty drastic.

    Originally posted by pjman
    I was seeing about $1.00 CPM in May, but that's down to $0.40. Pretty soon this Maxworld, will be worse than most other networks, I fear.
    not to mention the quality of the Ads..


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