Do you use http://www.flipboard.com/ ?

Do you use http://gb.zinio.com/ ?

Is there any literature on UX studies for this kind of interface?
Do you use it?
If a client wanted to do online magazine and asked for your consult what would you say?

If you were building your own web service/app of this kind would you use it?

Personally i hate it, but i would like for some papers/studies that confirm my suspicion that those kind of interfaces are bad, and intended to dazzle with cheap paper flip effect.

I'm dying to hear what you have to say about this.
Thanks.