SitePoint Sponsor

User Tag List

Results 1 to 7 of 7
  1. #1
    SitePoint Evangelist
    Join Date
    Jun 2000
    Location
    England
    Posts
    587
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    What to charge for a ezine ad?

    Can anyone tell me what a good way to charge for an ezine ad is?

    I run a newsletter that currnetly has 2800 email addresses.

    What would I charge for an ad?

    I was considering having 2.

    One at the top and one mid way down. Obviously the top one would be more.

    Would I charge CPM?

    Are Ezine ads more expensive per CPM?

    Thanks
    Wannabebig Bodybuilding
    Wannabebig Bodybuilding Forums - Wanna be bigger and stronger?
    At Large Nutrition - nutritional supplements

  2. #2
    One website at a time mmj's Avatar
    Join Date
    Feb 2001
    Location
    Melbourne Australia
    Posts
    6,282
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    Is your ezine general/entertainment, or is it highly targeted. If it is for a general audience, it would be good to join an affiliate network and get CPC and/or CPA ads.

    If you have a highly targeted ezine or even a technical ezine then you may have more advertisers willing to advertise in it.
    [mmj] My magic jigsaw
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    The Bit Depth Blog Twitter Contact me
    Neon Javascript Framework Jokes Android stuff

  3. #3
    SitePoint Evangelist
    Join Date
    Jun 2000
    Location
    England
    Posts
    587
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Its targetted and I will be targetted sponsors for it myself.

    I am just curious as to how the cpm shapes up compared to banner ads.
    Wannabebig Bodybuilding
    Wannabebig Bodybuilding Forums - Wanna be bigger and stronger?
    At Large Nutrition - nutritional supplements

  4. #4
    Sports Publisher mjames's Avatar
    Join Date
    Jan 2000
    Location
    Charlotte, NC
    Posts
    5,891
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I'd sell on a flat issue-by-issue basis until you get more subscribers. It's easier that way and advertisers don't seem to mind as long as your rates are reasonable.

  5. #5
    SitePoint Addict
    Join Date
    Feb 2001
    Location
    -
    Posts
    389
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    If you can't get advertisers at first, do a partnership with a site like yours. You give them free advertising on your newsletter, they give you free ads on yours. I'm trying that with my AIM related site with a list of 35,000 (growing at 1100+ per day), with another site that has around 80,000 subscribers. Just emailing to my 35,000 users, my other new site gained 3,000 users in the first 4 days.

  6. #6
    SitePoint Member
    Join Date
    Jul 2002
    Posts
    4
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    vrification

    what kind of verification do dvertisers requir for newsletters? Do they use stats from the same types of services as those that measure website traffic?

  7. #7
    SitePoint Enthusiast
    Join Date
    Nov 2001
    Posts
    51
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Well

    I sell my ad space at dirt cheap because I just don't think it works as well at actually selling PRODUCTS. I mean, people don't read humor newsletters to buy products, but if you advertise other sites in it, they'll click if they're interested.

    Your newsletter is so small, though, that unless it is for a Webmaster site, I don't see how you could possibly sell ad inventory. I have sold space in mine at $10 per ad and I have more than 50 times as many subscribers as you. I think you have some great advice here, you should try to trade ad spaces with similar sites, I bet you could get a lot of extra traffic that way!

    My Vin Diesel list was build entirely from the site and has about 10,000 subscribers, which is quite a decent list, but I've still never considered selling ad inventory. A bit too small still, IMO. I think it is possible, though.

    My humor newsletter has somewhere around 250,000 subs.
    Contact me about cheap hosting solutions!


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •