SitePoint Sponsor

User Tag List

Results 1 to 17 of 17
  1. #1
    SitePoint Zealot
    Join Date
    Jun 2010
    Location
    CA
    Posts
    157
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    what is the best way to end the article???

    hay dudes!!!! hope you all will be fine....hay guys i need some direction regarding article writing.....what is the best way to end the article??? either giving your own personal views at the end or generally talking the positive and negative points of the article???or with any thing else???
    looking for suggestions...
    best regards.....

  2. #2
    SitePoint Guru bronze trophy
    Join Date
    Sep 2006
    Posts
    949
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    How you end the article depends on your goals and the type of article you are writing.

    Marketers often end with a call to action. Others want to leave the reader with a "takeaway," the important nugget they want the reader to remember. What's the lesson, the moral, the point?

  3. #3
    SitePoint Enthusiast honeyprime's Avatar
    Join Date
    May 2010
    Location
    Manila, Philippines
    Posts
    86
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It really depends on the topic of the article. Most articles end with questions, opinions, and usually it summarizes the content.

  4. #4
    SitePoint Zealot
    Join Date
    Jun 2010
    Location
    CA
    Posts
    157
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    thanks guys but what if the article is just about a breaking news how can we end that in a lavishing manner???

  5. #5
    SitePoint Guru bronze trophy
    Join Date
    Sep 2006
    Posts
    949
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    a lavishing manner???
    I have no idea. Hire a copywriter.

  6. #6
    SitePoint Zealot cruncher06's Avatar
    Join Date
    Feb 2009
    Location
    Illinois, USA
    Posts
    125
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It probably depends if your artcicle is instructional, informational or interactive.

    If it's instructional, then the best way would be to wrap it up with providing contact information for help and feedback.

    If it's informational, then then you could provide contact info if there are questions.

    If it is interactive; wrap it up with your views, why have taken the position you have on a given topic and then ask; what do you think?

    Just allow comments on this one so it will facilitate interaction of readers with one another as well as yourself.

    But always - allow commenting.

    If your reader wants to say something and you won't let them; they don't have to stay or come back.

    Not a pro on this; but try a few options from the feedback that you receive here. Whichever works most like the way you want it to, that's what you should use.

    Chris

  7. #7
    SitePoint Guru bronze trophy
    Join Date
    Sep 2006
    Posts
    949
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    they don't have to stay or come back.
    True whether you allow comments or not. And then you have to police comments.

    Please show a study or test (or three) where simply allowing any and all comments increased conversions. It would be especially nice if that study included flame wars and viagra link spam.

    User reviews, yes. Any unfiltered unhelpful comment anyone at all wants to make for any reason whatsoever, no. There is a difference. And that difference lies between flipping the switch on a module and actively developing the site.

  8. #8
    Word Painter silver trophy Shyflower's Avatar
    Join Date
    Oct 2003
    Location
    Winona, MN USA
    Posts
    10,054
    Mentioned
    142 Post(s)
    Tagged
    2 Thread(s)
    Quote Originally Posted by DCrux View Post
    I have no idea. Hire a copywriter.


    Before you conclude your article, check your vocabulary. That's for sure! Lavishing means wasteful.

    In writing an article a simple rule of thumb from sales works well.

    1. Tell them what you are going to tell them: Summarize the point of your article.
    2. Tell them: Give the reader your details.
    3. Tell them what you told them: Form a conclusion based on the body of your article.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  9. #9
    SitePoint Guru bronze trophy
    Join Date
    Sep 2006
    Posts
    949
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Given all that, I think you're back to hiring a copywriter and marketer. Then you'll go fishing if you know what's good for you.

  10. #10
    SitePoint Zealot
    Join Date
    Jun 2010
    Location
    CA
    Posts
    157
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    all thanks a lot

  11. #11
    SitePoint Guru bronze trophy
    Join Date
    Sep 2006
    Posts
    949
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I would just like to say thank you to the real estate spammer (since removed). Highlights my point on comments nicely.

  12. #12
    SitePoint Member
    Join Date
    Jul 2010
    Location
    Vancouver
    Posts
    10
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    As others have noted, it really depends on your goals. You may want to increase pageviews or clickthroughs. Maybe you want more newsletter sign-ups. Maybe you want people to buy something. Really, you need to think through your call to action.

    Traditionally, few people read through an entire newsletter article and editors just chopped from the bottom. So it was really only in feature articles that you saw other ways to close up articles. But, even then, editors used the "continued on page..." trick to get you to find other articles and, more importantly, ads!

    So what's your call to action?

  13. #13
    SitePoint Evangelist
    Join Date
    Aug 2008
    Posts
    506
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    <snip>
    Last edited by Black Max; Jul 29, 2010 at 17:37. Reason: Removed for personal insult directed at fellow poster.

  14. #14
    SitePoint Member
    Join Date
    Jul 2010
    Posts
    17
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    some suggestions are take it easy and write a article just using the word what you want to say.it is your site ,your blog, and your place,just forget the end,and how to end the article.just write untill you think you should stop you saying. no end is also a good article.as long as you have give some useful message for anybody,that is enough.

  15. #15
    SitePoint Member
    Join Date
    Jul 2010
    Posts
    10
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Always end with a "call to action" which can be anything depending on which action it is you want them to take

    if you want feedback ask questions
    if you want them to buy provide the link
    if you want them to share your content provide "share this" functionality etc

  16. #16
    SitePoint Enthusiast nicolebeckett's Avatar
    Join Date
    Jun 2010
    Posts
    56
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    If I'm writing an article for my own marketing purposes, I like to ask a question at the end that leads right to my link. For example, if my article is about lesser-known benefits that you can get out of an article marketing campaign, I'll say something like "Are you getting all you can out of your article marketing campaign? Let Nicole give your article marketing strategy a boost..."

  17. #17
    SitePoint Enthusiast sparkie2260's Avatar
    Join Date
    Jul 2009
    Posts
    88
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    The ending of the article will be your conclusion. It has to be more positive and convincing in order the reader will be interested on what you are talking about.


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •