Does anyone have a listing of the top newsletters or ezines that have a huge subscription of webmasters that allow advertising? I know Sitepoint has one, are there any others? List any reputable e-zines that have a solid subscription base of webmasters. I'm not looking for the solo ad deals, but real news worthy e-zines which have good articles and allows advertising.
On another note, has anyone here ever placed an ad in the Sitepoint newsletter and received good results or any other popular e-zine for that matter? Share your results if you can.
I'll get Matt to send you some info about the results our advertisers generally receive through our newsletters.
It's important to note that no matter what Webmaster newsletters you choose your results will vary greatly depending on the product/service being advertised and the typical sales cycle of the product.
For instance low priced software products and books sell really well because people usually impulse buy these things. However if you're advertising something like hosting, you need to work at building a brand over time (like Rackspace have done through SitePoint for the last couple of years). Seldom would anyone impulse buy "hosting", but if you have a well known brand your chances of being selected when someone is looking for hosting increases.