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  1. #1
    SitePoint Addict Philip Toews's Avatar
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    Webalizer logs & spidering

    How do I interpret webalizer logs?

    What is the difference between:

    1. hits
    2. pages
    3. visits
    4. sites
    5. files

    What, for example, would be considered my CPM?


    On a similar note, how do I know if Google spiders ALL the pages on my site?

    TIA

    p
    Philip Toews Professional esl Educator and ASP.NET wannabe

    http://www.philiptoews.com
    philip@philiptoews.com

  2. #2
    Sports Publisher mjames's Avatar
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    Hits: The number of requests to the server -- includes all graphics and page elements and is not an accurate way to measure traffic.

    Pages: The number of pages viewed on your site, also known as page views and impressions.

    Visits: Also known as unique visitors, this is the number of different people who visit your site within a 24-hour period. You can have 1 visitor with 5 page views, to put things in porportion.

    Your CPM is rather unrelated to thse figures. It is cost-per-thousand impressions.

    For your last question, go to Google and type:

    site:yoursite.com whatever

    The whatever should be a word or phrase that you know appears on all your pages. It will return all the pages that have that and therefore all the spidered pages.

  3. #3
    SitePoint Addict Philip Toews's Avatar
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    thanks...how then do I estimate cpm

    How should I go about estimating cpm based on the figures returned from webalyzer?

    I understand that CPM is all about impressions...I have roughly 5 - 6 ad slots per page on the site...

    But lets say I want to get a sense of cpm for just one of those slots...

    p
    Philip Toews Professional esl Educator and ASP.NET wannabe

    http://www.philiptoews.com
    philip@philiptoews.com

  4. #4
    Serial Publisher silver trophy aspen's Avatar
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    Find your total amount of money earned , divide in by your number of impressions, multiply that by 1000.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
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  5. #5
    Level 8 Chinese guy Archbob's Avatar
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    Remember network run defaults when they are no ads.

  6. #6
    SitePoint Addict Philip Toews's Avatar
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    DOH!

    [image of Homer Simpson slapping himself] DOH!

    I meant...having 5-6 slots available...what should I charge until I get enough hits to put in a proper ad service?

    Can you take a lookhere? You'll see that I've filled up the slots with "ads" that promote my own site...trying to get newsletter sign-ups, encouraging visitors to move throughout the site...

    My dilemma is when should I give up that space to customers and for how much? Initially hit rates will be pathetic (for the next 6 months until I get enough audience)...so a cpm based ad sell would hardly be worth it. The problem is I am getting ad rate requests ALREADY...within a week of launching....

    So, if you were me...and you knew that your main competitor charges $1500/month for a banner ad on his home page which gets 250,000/month (just the home page) ...WHAT would you do...

    Send me a pm if you want to...

    p
    Philip Toews Professional esl Educator and ASP.NET wannabe

    http://www.philiptoews.com
    philip@philiptoews.com

  7. #7
    Serial Publisher silver trophy aspen's Avatar
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    concentrate on building traffic. Until you get atleast above 100k a month you won't have enought traffic to make more than $20 or so a month.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
    My Blog|My Webmaster Forums

  8. #8
    SitePoint Addict Philip Toews's Avatar
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    ahh master...

    That's what I figured...

    I'm seeking and getting links from other sites

    I'm posting on web fora

    I'm using all the guerilla marketing techniques I can find

    I've optimized my site for SEO as much as I can

    I've employed lots of viral marketing tricks

    Any other ways to build traffic?

    Any articles to suggest?



    Just a quick question tho. If I have 100k in traffic and 5 ad slots that's 500,000 impressions....is it not? If I can get $1.25 cpm from an ad network...then should I expect more like $500/month instead of $20/month?



    p

    Last edited by Philip Toews; Jul 10, 2002 at 06:45.
    Philip Toews Professional esl Educator and ASP.NET wannabe

    http://www.philiptoews.com
    philip@philiptoews.com

  9. #9
    Sports Publisher mjames's Avatar
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    Philip, I recommend SitePoint's PromotionBase.com, a site full of articles to give you more ideas. A promoter's job never is finished.


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