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Thread: CPM - an explanation
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Jul 5, 2002, 10:36 #1
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CPM - an explanation
I'm fairly new to internet advertising and I was hoping someone could explain to me about CPM charges. I know that CPM means (cost per thousand impressions), what I don't know is how they charge for CPM. I've visited a site recently and it says that it charges $8.00/CPM. Does that mean:
a) I pay only $8 for a thousand impressions, or
b) I pay for $8x1000 = $8000 total per thousand impressions.
I'm assuming the answer is a. Therefore, if I wanted 10,000 impressions then it would cost $80. Am I right?
I know this is peanuts to some but some explanation would really help. I'm really new to this stuff.
Thanks.spam --> /dev/null
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Jul 5, 2002, 11:02 #2
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Yes you are right, CPM means cost per thousand impressions.
And good luck with your ad campaign.
Matthew TaylorFreelanceForums.com - Do you Freelance ?Visit the Freelance Forums and participate in all areas of Freelance Chat
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Jul 5, 2002, 22:17 #3
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thanks automated
spam --> /dev/null
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Jul 8, 2002, 03:45 #4
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CPM = Cost Per Mile
which means cost per 1000 impressionTutorials Search Engine: FindTutorials
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Jul 9, 2002, 05:32 #5
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If you've got a site like mine that has a forum as the main feature, so a lot of page views, compared to visitors then CPM is what I would reccomend
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Jul 9, 2002, 09:36 #6
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Re: CPM - an explanation
Originally posted by m00ds
I've visited a site recently and it says that it charges $8.00/CPM. Does that mean:Most sites advertise much higher prices than they end up selling at. It's up to you to bargain.
Yep, the M means mille, which means one thousand in Latin.
In click based advertising, the meaning of CPC gets more confusing. Some people use C to stand for "centum" (one hundred) and some people incorrectly use it to stand for "Click". So, one person's $8.00 CPC might be the same as another person's $0.08 CPC.[mmj] My magic jigsaw
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Jul 9, 2002, 09:55 #7
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thanks for all the info...
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Jul 10, 2002, 12:09 #8
I know M= mille in latin and french..
but isn't the M in CPM, from Roman Numerals? M being 1000?*WRITERS* Create How To Guides and articles and get
75% of the MONEY it makes via Adsense forever!
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Jul 10, 2002, 13:54 #9
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You are totally correct. But there is some more that needs to be added in the description. Most advertisers will ONLY pay for American / western European traffic. Advertisers always set a frequency cap for their campaigns. So, you will get paid per unique visitor counted on a 24 hour cap to as high as 7 day cap.
So, when an advertiser says they will pay $8.00 CPM, they mean $8.00 per 1000 unique visitors form certain countries unless specified differently)
Hope this helps
Erik
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