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  1. #1
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    Getting new clients...

    [advisor edit]Self promotion not allowed so link removed, question valid so rest of post left in situ[/edit]

    I've got some good clients so far, but the money is just not comign in the way I want it to. I have tried cold-calling local businesses and they are not interested. I have emailed corporations and no response. How do I get a new client without a referral? And who should I focus on? PLEASE HELP!
    Last edited by TheOriginalH; Jul 5, 2002 at 00:23.
    Steve Davis

  2. #2
    SitePoint Wizard silver trophy TheOriginalH's Avatar
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    One top method......

    Get on to a data agency and get a list of all local businesses in areas where a site would be useful or is the norm (eg not the local newsagent), where they either have no email address or their email address falls in a specified list of tld's (hotmail, yahoo, etc etc).

    Then mailshot the companies in question.

    Targetted marketing is ALWAYS better than cold calling

    I've had to remove the link to your site I'm afraid, self promotion is not permitted on the forums, please read our guidelines
    ~The Artist Latterly Known as Crazy Hamster~
    922ee590a26bd62eb9b33cf2877a00df
    Currently delving into Django, GIT & CentOS

  3. #3
    The short answer is yes... Herbster's Avatar
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    Networking...

    After having my head buried in my work for 8 years, I realized I had done a miserable job of networking in my community. Being lazy, in that respect, I wanted it to be as painless as possible, so I built a small website geared toward residents of my county.

    The site has information links on the homepage, a discussion forum, a community calendar, a page of comics, a classified ads section - a "Shop the Web" page where I can post my spam ads. - and a "Shop Tillamook" page where I offer free ads to local businesses.

    The site still needs work and I haven't had time to do much promotion. I went to the sites of local ISPs and grabbed names, URLs and email addresses for businesses that had made the information publiic and sent them a one-time invitation to visit the site. (Actually, I visited all the sites first and got the email addies there so I wouldn't be accused of spam.)

    I discovered businesses I didn't know existed. One has a CJ affilliate program, so I signed up and put their link on the site. I also provided links to organizations that don't have affilliate programs. I don't expect to make any money off the ads - just spreading good will.

    As I really don't know what I want to be when I grow up, I'm not pushing for business per se. I'm trying to determine, first, what people need.

    I've made a few contacts; given away free advice and already people are starting to think of me as "the guy who does web stuff".

    As time allows, I'll make needed improvements to the site and do more promotion.

    For someone more focused than I, the whole process could be speeded up greatly.

  4. #4
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    Another great way to get more local traffic

    Get 10-15 businesses together (more if you can) that
    offer services/products to customers you are after -
    work out some discounts in exchange for your promotion
    online and begin to create a local service/product
    "specials" directory that will draw more traffic to your
    site from targeted customers. You can actually get
    these other businesses to market your site for you
    if they view it as a win-win.

    Jeff
    Jeff Smith
    "How To Create and Market Your Own Products Online"
    http://www.infoproductcreator.com
    Free 7-Part E-Seminar on Infoproduct Profit Generation Tips

  5. #5
    SitePoint Addict w3exit's Avatar
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    Re: Getting new clients...

    Originally posted by CraniumDesigns
    I've got some good clients so far, but the money is just not comign in the way I want it to. I have tried cold-calling local businesses and they are not interested. I have emailed corporations and no response. How do I get a new client without a referral? And who should I focus on? PLEASE HELP!
    If you're targeting local businesses, how about places where they hang out? Chambers of commerce or local papers?

  6. #6
    not tyrael anymore.. Manores's Avatar
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    make a search on "jackman" and read whatever he had written..
    Nanaman never dies!
    Once I was Tyrael!

    I wish Wayne also could change my whole life as he did with my nick and made me a rally driver!

  7. #7
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    Three things to try

    1. Presenting seminars to business and professional groups. They're constantly looking for speakers. If you can present an informative talk on current issues in your field, you'll become quite popular on the rubber chicken circuit <g>.

    2. Joining business and professional groups, and volunteering to serve on committees, boards of directors, community projects, etc. TIP: Working hard at your volunteer responsibilities can really impress potential clients.

    3. Getting media publicity. One way to do so: Write a letter of introduction to local radio, TV and newspaper reporters who cover topics that relate to your business. The letter should emphasize how your knowledge can benefit the reporter's readers / viewers /listeners.

    Hope this helps,
    Martha Retallick
    Grow your business with direct mail postcards!
    It's easy, affordable, and FUN! Learn how at:
    PostcardMarketingSecrets.com

  8. #8
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    Very clever Martha, I look forward to receiving your mail.
    Tip for anyone looking for ways to market there site. Go look at this one.
    This lady knows. I looked. lol
    Regards

  9. #9
    SitePoint Evangelist
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    Networking meetings are a good way to socialise with potential customers.

    It helps increase word of mouth, gets your name about even if you don't get an interest that day.

    I have found it as one of the best ways of getting new clients.

    Coldcalling is not the best way but it has to be done. You only have to catch the right person at the right time. UNfortinately sometimes it happens way to inoften

    Yur chamber of commerce is a good idea. If nothing else it gives you a great directory of all members, contact names for targetted cold calling or mailings.

    Also they normally arrange networking meetings and lots of other helpfull stuff.

    emailing is a poor way. Most ignore them and its considered spam really. People's inbox's are overflowing as it is. They don't want to read unasked for mail. Phone is a little better.

    hope that helps some.
    Wannabebig Bodybuilding
    Wannabebig Bodybuilding Forums - Wanna be bigger and stronger?
    At Large Nutrition - nutritional supplements

  10. #10
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    Give me more Martha sorry please.
    Thanks

  11. #11
    SitePoint Addict w3exit's Avatar
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    Re: Three things to try

    Originally posted by ahtram
    1. Presenting seminars to business and professional groups. They're constantly looking for speakers. If you can present an informative talk on current issues in your field, you'll become quite popular on the rubber chicken circuit <g>.

    2. Joining business and professional groups, and volunteering to serve on committees, boards of directors, community projects, etc. TIP: Working hard at your volunteer responsibilities can really impress potential clients.

    3. Getting media publicity. One way to do so: Write a letter of introduction to local radio, TV and newspaper reporters who cover topics that relate to your business. The letter should emphasize how your knowledge can benefit the reporter's readers / viewers /listeners.

    Hope this helps,
    Martha Retallick
    Good tips Martha!

  12. #12
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    For Web Designers: Low-cost Marketing Idea

    First of all, let's say that you've created a really nifty little website for your new business.

    Want to get the word out about it? Put your home page on a postcard! Here's a company that can do this for you. Great prices too:

    http://www.gfxinc.com/

    Then, use your Yellow Pages as a tool to help you build a mailing list. If you have a tip-top website, you'll notice from your "open the Yellow Pages -> look at the advertisers' sites" comparison tour that a lot of businesses need, ahem, help in this area.

    In short, many of them could really use a redesign.

    Your postcard -- with your cool home page and great copy that shows what you can do to help those businesses -- might be just the thing to make your phone start ringing. Give it a try!

    Hope this helps,
    Martha Retallick
    Grow your business with direct mail postcards!
    It's easy, affordable, and FUN! Learn how at:
    PostcardMarketingSecrets.com

  13. #13
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    Getting pre-qualified traffic!

    Having traffic is important to online marketing.

    But the type of traffic is more important.

    Prequalified traffic is, and always will be the best traffic.

    But how do you get prequalified traffic?

    Creating a niche market will solve this problem.

    By having a product designed for a specific type of customer
    this will bring you prequalified traffic.

    How?

    Because when this group identifies your product as one that will solve an existing problem..their curiosity will be triggered.

    Now you have an increased chance to close the sale.

    But now how do you get the word out about your product or services?

    Find out where your target market hangs out at, what are their hobbies, what discussion boards they visit, what chat rooms they are in, etc.

    And this is where you will advertise, chat, discuss, post, your company.
    Keir Smith, http://www.mlbusiness.com, is an author and a marketing consultant. If you like the ideas expressed in this article then you'll love his FREE newsletter. Subsribe now at m.a.i.d.sdigest-subscribe@mlbusiness.com

  14. #14
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    M.A.I.D.S I shudder to think what was going on in your mind when you thought that up...ahem.
    On a more serious note though the Ideas you have put forward are ok...but, how do we really get them. For instance a potential customer likes playing golf as a hobby. Ok so far. It costs 50 bucks a round...I take him to play golf...still with me, now my product only costs say 25 bucks, by my reckoning I could get my handicap down to about a 6 however have no money to play golf. Now stop laughing and get more Ideas posted. Real Ideas not just go chap a door or just phone them, something fresh.

  15. #15
    SitePoint Addict w3exit's Avatar
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