SitePoint Sponsor

User Tag List

Results 1 to 10 of 10
  1. #1
    SitePoint Wizard ShayneTilley's Avatar
    Join Date
    Apr 2007
    Posts
    1,044
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    New In AdWords: Search Funnels

    Google has just announced a new feature to AdWords -- Search Funnels. From my preliminary investigation, it's basically a feature to track and measure multiple clicks against sales.

    My opinion is that it's going to add a whole new dimension to AdWords campaigning and whilst it's going to make things at little more complicated, open up a raft of new tactics.

    You'll enable to develop systems that are optimized for the full purchase processes, from research keywords to price comparison keywords to ready-to- buy keywords, that to date, was tough to integrate. You can actually quantity ROI on chasing non 'buy focused' clicks.

    The big letdown is that I don't think it integrated with organic clicks in it's tracking - I'd love to see that included later down the track.

    Imagine a work flow like ...

    Rank # 1 for 'What is web hosting'
    PPC # 1 for 'Best Web Hosts' organically
    Rank # 1 for 'Hostagator Reviews'
    PPC # Hostgator Discount Coupons
    Last edited by ShayneTilley; Mar 24, 2010 at 21:33.
    Shayne Tilley

    My slightly left of center thoughts on
    marketing, business and life in general.

  2. #2
    SitePoint Wizard silver trophy
    Join Date
    Aug 2003
    Location
    Southern California
    Posts
    4,686
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)
    This is a HUGE advancement and frankly, a game changer for sites that haven't been using it before. As google says in their own post 'it's likely that customers perform multiple searches prior to finally converting' and this is something most people don't consider, often to their detriment. Without understanding the funnel it's difficult to know if a particular keyword is helping drive long term sales or just costing money. With it in place you can now understand how a keyword that may be broad, expensive and not seem to preform well actually makes for a sale down the conversion process.

    We will see how Google addresses issues like organic search and even weighting each step to determine ROI but just having this overall is a great step for optimizing/
    - Ted S

  3. #3
    SitePoint Member v3rve's Avatar
    Join Date
    May 2007
    Location
    Europe (Germany)
    Posts
    2
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    but still a cool feature

  4. #4
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
    Join Date
    Aug 2000
    Location
    Philadephia, PA
    Posts
    20,578
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    I'd love to start using this, but it's not rolled out to everyone yet, and it's not in my account. What a pain. I'd love to see the click paths people are using before buying at my sites, as I do have both broad and narrow keywords in different groups with different pricing.

  5. #5
    SitePoint Member
    Join Date
    Nov 2008
    Posts
    8
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Interesting concept. Maybe someday I will actually profit from Adwords ... lol
    Boost your profits with Guaranteed Web Traffic

  6. #6
    SitePoint Member
    Join Date
    Mar 2010
    Posts
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Arrow

    Adwords would be the better and highly quality oriented while coming to profession..!!
    I truly appreciate, all the members who are supporting them a lot..!!
    Last edited by kohoutek; Apr 1, 2010 at 05:56. Reason: Removed fake signature

  7. #7
    SitePoint Zealot nuttakorn's Avatar
    Join Date
    Jul 2006
    Location
    Singapore
    Posts
    108
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Any one got the beta using this yet? It is not appear in my account yet.

  8. #8
    SitePoint Member
    Join Date
    Apr 2010
    Posts
    2
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It will be very helpful,
    but I did not find it in my account.

  9. #9
    SitePoint Member
    Join Date
    Apr 2010
    Posts
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    i think it will be really useful feature no doubt, results can be used in organic seo

  10. #10
    SitePoint Zealot
    Join Date
    Jul 2009
    Posts
    144
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    A big step forward. I think I will have a try.
    Local Kansas Hotels Resources Atlanta Accommodation Details


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •