can anyone point me in the right direction?

i have two columns. on the left, i have links that use jquery's ajax to load content in the right column. the content includes flvplayer/swfobject videos. when you first load the page, the default video loads fine, but when you load new content into the right column, you get FLVplayer's alternative content

this happens when you have two FLVplayer divs named the same thing on a single page, but giving them unique id's isn't solving my problem. I'm guessing I need to reload the swfobject.js file each time I load new content in the div?

thanks for any suggestions