If this has been asked/mentioned already sorry, but I couldn't find any threads on it. I was just doing a routine check in Google on our site's main keywords and was surprised to find our listing emblazened across the top of the page and highlighted in pink (what Google typically calls "Premium Sponsorship". We had looked into that kind of highlighted advertising once before but decided it wasn't cost effective. My first thought was that Google had moved the positioning of their AdWords since we bid on the keywords in question through that program as well. However subsequent searches found AdWords ads in the regular side positions as well as our ad right across the top. I'm not complaining (!) just wondering if anyone knows what's up?