Very interesting read. Conventions do show that the way people notice websites is influenced by factors such as their geographical position and social background, but it's nice to see some studies to break down some of the similarities and differences which occur. We need more detailed studies being produced.
Remember the other thread where someone wanted to make a machine/bot/software that graded sites on design? Someone mentioned Asians preferring "cluttered" pages compared to Westerners... I was looking for something more along those lines and ran across the above article.