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Thread: Ad Format Name

  1. #1
    Serial Publisher silver trophy aspen's Avatar
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    Ad Format Name

    Whats the name of that adformat where a little flash widget plays directly on your screen and then usually flys over to a banner spot. You know what I'm talking about?
    Chris Beasley - I publish content and ecommerce sites.
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    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    InVue ads

    High Intrusion, low CPM, okay click through.
    SVP Marketing, SoCast SRM
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    HI silver trophy Silverado4x4's Avatar
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    Here's some more info from FastClick:

    http://www.fastclick.com/adv/media_kit.html

  4. #4
    Sports Publisher mjames's Avatar
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    No, I don't think Chris is talking about those, but I could be wrong. I think he's referring to when you visit a page and an ad jumps across your screen, then returns to its normal size as a banner. InVue ads are more like moving popups, IMO.

  5. #5
    Serial Publisher silver trophy aspen's Avatar
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    No thats not it.

    These ones aren't in a separate window. Its a flash animation that plays on a separate layer.

    It can be something like a car driving across your screen, or even a dancing baby. There was one for the film A.I. that had the kid walking out of a door and then over to a banner spot.
    Chris Beasley - I publish content and ecommerce sites.
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    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    Yeah, InVue ads. Lots of different ways of doing them, but the technique is called InVue. FastClick employes standard-dimension ones, but they can be anything from a balloon (remax) to a train (CN Rail) to an envelope (yahoo mail), etc
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  7. #7
    Serial Publisher silver trophy aspen's Avatar
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    I still don't think thats right, because alot of these that I've seen didn't slide across your screen, some of them most of them grow out of the middle of your screen.

    I have seen those balloons/planes flying across the screen though.
    Chris Beasley - I publish content and ecommerce sites.
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    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    Same technique though, just different scripting. They have a "content layer" that they put on your site which can do anything they want it to. The actual behaviour of it is up to the advertiser
    SVP Marketing, SoCast SRM
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  9. #9
    Serial Publisher silver trophy aspen's Avatar
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    ya, the thing is though I'm looking for a specific name since I'm writing about different ad formats.
    Chris Beasley - I publish content and ecommerce sites.
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  10. #10
    Prolific Blogger silver trophy Technosailor's Avatar
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    I call it scumware but I think "real" scumware is something else.

    Sketch
    Last edited by Sketch; Jun 28, 2002 at 11:03.
    Aaron Brazell
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  11. #11
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    Yes, real scumware is spelled scumware
    SVP Marketing, SoCast SRM
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    Prolific Blogger silver trophy Technosailor's Avatar
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    I don't know what you're talking about...

    Sketch
    Aaron Brazell
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  13. #13
    HI silver trophy Silverado4x4's Avatar
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    I re-read your post right after I posted my message, and it dawned on me that's not what you were talking about. I was trying to find the company that makes those, but the forum where I posted it is down right now. I do know that the company is/was affiliated with Twisted Humor. I don't remember if it had the name or anything, but it might give you a clue.

    Once the forums come back online, I'll try to find it.

  14. #14
    HI silver trophy Silverado4x4's Avatar
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    Found it.

    http://www.eyegrab.com/

    If that doesn't help, then you might want to e-mail them.

  15. #15
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    EyeGrab is a divison of RankYou.com which is a division of the company that owns Twisted Humor. RankYou pays a ****ty amount for popups - They wanted a contract of 10,000,000 popups, and would only pay me $0.50 CPM. I don't know how much they pay for eyegrab ads.

  16. #16
    SitePoint Addict w3exit's Avatar
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    Originally posted by CompuTwin.com
    EyeGrab is a divison of RankYou.com which is a division of the company that owns Twisted Humor. RankYou pays a ****ty amount for popups - They wanted a contract of 10,000,000 popups, and would only pay me $0.50 CPM. I don't know how much they pay for eyegrab ads.
    Rankyou has a very bad rating with Better Business Bureau - as reported by AdBumb. Better check them out first.

  17. #17
    SitePoint Enthusiast ZBoca's Avatar
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    http://www.eyeblaster.com
    http://www.unitedvirtualities.com
    http://wwww.ad4ever.com
    http://wwww.nexads.com
    http://www.eyegrab.com

    This format is commonly referred to as "floating ads", but all companies have individual name for the platform.
    Last edited by ZBoca; Jul 6, 2002 at 12:28.
    Zachary Boca
    NexAds, LLC
    Webmaster-related publishers receive a $15 signup bonus!
    http://www.nexads.com/temporarypubapp.html
    URL: http://www.NexAds.Com


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