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  1. #1
    SitePoint Guru Zygoma's Avatar
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    Keyphrase in the URL - any impact?

    Is there any advantage in including the keyphrase you have identified in the web address.

    For example imagine the key phrase is York web designer and I incluse it in this imaginary url www.yorkwebdesigner.com and of course i do all the other stuff but i just would like to know is there any argument for including the phrase you've identifiled in the actual web adress.

    Any insights welcome :-)
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  2. #2
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    Absolutely... Your URL will get a big ranking boost if the domain name is an EXACT match for the user's search phrase. Exact match domain names typically rank #1 for even competitive keyword phrases with fewer links that would normally be required.

    If it's only a partial match it carries significantly less weight, not really much more than having a match in a folder name or the page name in the same URL.

  3. #3
    Motivated Procrastinator seriocomic's Avatar
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    This was recently asked:
    http://www.sitepoint.com/forums/showthread.php?t=648093

    I disagree slightly with Canonical. As I stated in earlier thread:
    Everything else being equal, having a keyword in your domain will help - but this is mostly due to the fact that it captures that keyword in backlinks. There are more examples of where a non-keyworded domain outranks a keyworded one however - so don't waste too much time on it.

  4. #4
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    Smile

    Quote Originally Posted by Zygoma View Post
    Is there any advantage in including the keyphrase you have identified in the web address.

    For example imagine the key phrase is York web designer and I incluse it in this imaginary url www.yorkwebdesigner.com and of course i do all the other stuff but i just would like to know is there any argument for including the phrase you've identifiled in the actual web adress.

    Any insights welcome :-)
    I think that URL comprised by your target keywords or key phrases does work better than other normal URLs. Of course, the precondition is that you have done all other website optimization techniques as possible as u can.

  5. #5
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    To my knowledge and a practical experience keyword in url has immense impact on ranking fast. Using keyword in -url, title, description, Header tag is very important.

  6. #6
    SitePoint Enthusiast agrable's Avatar
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    It's crucial that your keywords exist in your URL, your title, your keywords and in your content. If all of those match up, your site gains a lot of relevance.

  7. #7
    SitePoint Guru Zygoma's Avatar
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    Thank you all :-)
    I have had a perfectly wonderful
    evening, but this wasn't it-
    Julius "GROUCHO" Marx - 1890-1977
    http://www.davidclick.com

  8. #8
    SitePoint Evangelist annescoffield's Avatar
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    Also remember not to use too long url. I think it is safe to use only 3-4 words. As much as possible, the shorter, the better. It's an advantage if your url is easy to remember.

  9. #9
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    Keywords or key phrase in a url have still impact. And yes, 3-4 keywords is enough touse in your url.

  10. #10
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    Yeah. If we have our keyword on our url, it makes our seo work little simpler. So try to add your main keyword on your domain name.

  11. #11
    SitePoint Member RDragos's Avatar
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    Having the keyword in your domain name makes your SEO work easier.

  12. #12
    SitePoint Enthusiast extomas's Avatar
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    There are several other factors that needs to focus, because keyword in URL itself can't get a website or webpage in top of the search engine.
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  13. #13
    SitePoint Guru Webinsane's Avatar
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    A bolded keyword in SERP or Adwords.


    CUBE SCRIPTS MEDIA
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  14. #14
    SitePoint Enthusiast sweetfranky's Avatar
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    Yes, it matters a lot. I have been 2nd place on one of my websites for years because my competitor has the keyword. You have to work very hard to overcome that.

  15. #15
    SitePoint Zealot nahoms's Avatar
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    yes it matters noticed a difference when i changed my URL to be more SEO friendly

  16. #16
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    I think the shorter the better :-)


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