I'm in the process of putting together a proposal for a website redesign. I have to submit a bid/proposal and I am looking for some advice.

1. Does anyone know of any good samples/articles about making a proposal really stand out? I don't know if that means visually or in the content but it seems like every site I go to says the same thing and is rather dull. I want mine to pop!

2. What do you suggest is the best format/outline for content? What has worked for you or what have you seen that you liked?