Is it worth buying an older domain will you see much of a boost vs starting a new domain?
| SitePoint Sponsor |
Is it worth buying an older domain will you see much of a boost vs starting a new domain?


Google is an accredited registrar; they have direct access to the WHOIS database. They will know that the domain changed hands and isn't, in fact, "old".
17-29% of paid ad clicks are fraudulent. Get protected with Improvely, your online marketing dashboard.
→ Conversion tracking, click fraud detection, A/B testing and more.

The only time an old domain provides better value for SEO is where it has been displaying content on the same subject for the entire time. To get any value from the old domain name over and above what you'd get from a new one you need to buy the site with the domain.
Stephen J Chapman
javascriptexample.net, Book Reviews, follow me on Twitter
HTML Help, CSS Help, JavaScript Help, PHP/mySQL Help, blog
<input name="html5" type="text" required pattern="^$">


Might be worth it if the old domain has backlinks that still exist, then you might get some traffic from those.

Stephen J Chapman
javascriptexample.net, Book Reviews, follow me on Twitter
HTML Help, CSS Help, JavaScript Help, PHP/mySQL Help, blog
<input name="html5" type="text" required pattern="^$">


Well yes there is a risk of that if you are being dodgy about it and buying a domain purely to capture traffic with a short-term outlook. But if you are buying a related domain to set up a site related to the same topic/product then ppl are more likely to leave the links in place.
Better still if you have the time to email webmasters who link to the domain and let them know.
Bookmarks