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View Poll Results: Where do you draw the line on advertising?

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  • I only use text links

    4 11.43%
  • I think banners are ok

    13 37.14%
  • I think pops in moderation are ok

    15 42.86%
  • I think prompting downloads is ok

    0 0%
  • I will use anything as long as it pays

    3 8.57%
Results 1 to 16 of 16
  1. #1
    SitePoint Wizard Lil_Red's Avatar
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    Where do you draw the line on advertising?

    Where do you feel the line is? Do you think advertisers provide too many ads which alienate your visitors?
    Last edited by Lil_Red; Jun 17, 2002 at 10:30.

  2. #2
    morphine for a wooden leg randem's Avatar
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    Absolutely.

    The average web surfer has subconsciously trained his eye to look past anything that looks like a banner or ad, and in attempt to compensate, the advertisers have gotten more in-your-face about it.

    It's reached a point where browsers like Mozilla, Opera, Galeon, and Konqueror are gaining popularity on the simple merit of allowing you to completely disable popups. And there are experimental XPI packages available for Mozilla to filter common ad banners.

    When did the information superhighway get turned into the ad-banner on-ramp?

  3. #3
    SitePoint Wizard Lil_Red's Avatar
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    Do you run a website as a hobby or a business?

    The "information superhighway" was a marketing gimmick to sell merchandise. It's a meaningless term.

  4. #4
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    randem, the answer is simple. As soon as users will actually buy products or support a site or pay for these lovely free services, THEN we can drop the advertising.

    Every major highway in my city has tonnes of advertising, I think the web is far less polluted than those.
    SVP Marketing, SoCast SRM
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    Twitter: @jeremywright

  5. #5
    SitePoint Wizard ChrisRoss's Avatar
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    Two words

    Target Market

    Popups... I hate them and a always will. But everything I will try!
    Golf Outings? OutingCaddy.com
    Organize - Invite - Create Free website for your golf outing!

  6. #6
    SitePoint Enthusiast montroze's Avatar
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    Pop-ups/unders

    Some sites require you to accept Pop-ups -- such as banking. You may have noticed that more sites are no longer free. This is because they have been unable to meet operating costs due to lack of advertisement revenue. First there were banner ads -- then came software to stop banner ads. So, advertisers started using pop-ups -- so now we have pop-up stoppers. By stopping these ads the webmasters had to start charging for access to their sites. Please reconsider turning off pop-ups or using any ad-blocking software. Lets try and keep the remaining free sites -- FREE.

  7. #7
    Serial Publisher silver trophy aspen's Avatar
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    I don't buy the "glaze over" theory. Some of the ads on my site can get upwards of 3% CTR because they're targetted, and they're not the flashing message box ones either (I've seen those get closer to 10% ctr).
    Chris Beasley - I publish content and ecommerce sites.
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  8. #8
    <?php echo(witty title)?> Sal Petrarca's Avatar
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    Flashing message box...izzat the one that says "You have 1 message(s) waiting in your inbox"?


    I'm thinking of starting a REAL site soon, and I don't think I'd go any farther than 2 or 3 popups. I'd also try to keep my banners somewhere where it's not pushing you in the face
    Geeks...Rock...Your...Box
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  9. #9
    SitePoint Wizard
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    it really depends on the site's audience and the avertisers.

  10. #10
    HI silver trophy Silverado4x4's Avatar
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    I'm with Aspen...

    I read an article not too long ago with study examples that proved people do not glaze over banner ads.

    I think pop-ups/unders in moderation are enough for most websites. The graphic intensive ones, such as the famous AmIHotOrNot sites need to have those pop-ups so they can stay online.

    I was watching a movie the other day. 50% of the show was commercials. The movie was about 1 1/2 hours long, but it lasted 2 1/4 hours because of all the commercials. I don't think the internet is getting that bad.

  11. #11
    SitePoint Wizard Lil_Red's Avatar
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    I've been grappling with this question since once of our ad networks decided a pop that prompts yes/no for a download is ok.

    To me, the visitor should decide to download or not AFTER they visit the advertiser's site not before.

  12. #12
    HI silver trophy Silverado4x4's Avatar
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    Which ad network did that?

    There's a fine line between pop ups and unwanted downloads. Some users probably won't know any better, and will download the program unknowingly.

  13. #13
    Serial Publisher silver trophy aspen's Avatar
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    Especially when they're prompted to download scumware.
    Chris Beasley - I publish content and ecommerce sites.
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  14. #14
    SitePoint Wizard Lil_Red's Avatar
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    Originally posted by Silverado4x4
    Which ad network did that?

    There's a fine line between pop ups and unwanted downloads. Some users probably won't know any better, and will download the program unknowingly.
    I would rather not say as they have been a very reputable company prior to this. Apparently, they have pulled the campaigns after a few publishers complained regarding the Gator download.

  15. #15
    Sports Publisher mjames's Avatar
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    Things I run:

    1. Popunders - but only once per 24 hour session per user - and none on my main page.

    2. Skyscrapers/banners/buttons/text ads.

    Things I don't run:

    1. Popups, especially ones that occur on every page view. Yuck.

    2. Interstitial/transition/full screen ads.

    3. CPM under $0.50 for above-the-scroll banners.

    4. CPC under 20 cents.

  16. #16
    SitePoint Addict
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    I run:

    1. Popunders - once per session

    2. Banner ads

    3. Fastclick invue ads

    Things I don't run:

    1. Popovers

    2. Interstitial/transition/full screen ads.

    3. Skyscraper (mainly because it's a weird format)

    4. Marathons (get it?)
    5:4 Automated Traffic Exchange for Content Websites
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