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  1. #1
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    Social Media Marketing and Big Brands

    This is something really interesting...


    Social Media Marketing is getting very popular among marketers these days. This makes a complete sense to me as it is the best way to ensure your presence to the world. If you check the Alexa of top sites globally (in terms of traffic), you will find many social networking sites are among the top sites list, making them an excellent way to drive traffic to your site. Many companies including some big brands have understood the importance of social media marketing and are using it to their benefit, as these sites are becoming one of the best way to reach large number of potential customers. Examples of social media sites are Facebook, Twitter, Digg, Mixx, Reddit etc


    Coca Cola


    Blog: Coca-Cola Conversations


    Facebook Application: Sprite Sips and Coke Tag


    Virtual Worlds (Second life): Virtual Thirst



    Dell



    Blog: Direct2Dell, Nine official internal blogs


    Microblogging: Twitter - 22 corporate accounts


    Virtual Worlds: Second Life Island

    KFC


    Blog: KFC Nation Citizen Blogs

    Social networks: KFC Nation

    Facebook: fan page
    National Geographic
    Blog: The Green Guide

    Forums: NGC Forums

    Microblogging: Twitter account
    Online Video: YouTube channel, Everyday Explorer
    Social networks: MySpace, Imbee

  2. #2
    Follow: @AlexDawsonUK silver trophybronze trophy AlexDawson's Avatar
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    Not sure it's exactly interesting, the power of social media has been well established for a few years now (especially with the buzz surrounding places like Twitter), it's probably the fastest growing area of marketing (currently), though I would point out your use of Alexia is a poor method of determining traffic as it is well known that Alexia only measures through a very small minority of web visitors therefore suffers at the extent of it's own inferiority.


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