Basically, I'm about to launch a new site. I intend to sell my own advertising (a first for me, prev. I used Advertising.com/BURST/ Flycast) and have hooked up a good adrotater etc. However, I worry about actually getting advertisers! Should I cold call? Email them? wait for them to come to me?
Unfortunately, with a new site, advertisers are not going to be beating down your door!
Target potential advertisers according to what your site is representing. Sometimes, niche advertising is an easier way to start off because these companies want to be affiliated with the content on your site.
Although, most companies want to see your site metrics before they hand any money over for advertising. Build up the numbers as fast as possible and get ahold of advertisers any way you can (email, phone, in person, etc.).